Human Resource Reputation: Looking Good May Feel Good But Does It Add Value?

[Excerpt] Examples of human resource signals, such as these, abound. The critical questions are,do signals like these help create an organization asset, a good HR reputation, and does a good reputation add value? In other words, is a company\u27s HR reputation a valuable resource and source of competitive advantage (Barney, 1991)? Is it difficult to copy by its competitors? Does it favorably influence security analysts, stockholders’, applicants’, employees’, and customers’ views of the company? Or, is information about human resource activities discounted or dismissed altogether as nothing more than mere reflections of a facade having little impact on organizational success

Organisational slack, corporate reputation and financial performance

This discussion paper aims to fill the gap left by the latest research on organisational slack that has been focused on emerging economies or on a single company or on a single industry. Senior executives’ perceptions that contribute to a measure of corporate reputation are tested as a proxy measure of unabsorbed slack. Disaggregating the components that make up reputation enables the perceptions of a company’s ‘ability to innovate’ and how efficiently they ‘use their corporate assets’ to also be tested as measures of unabsorbed, perceptual or discretionary slack. The impact of these variables is considered in terms of company performance

Changing an Unfavorable Employment Reputation: A Longitudinal Examination

Although a favorable employment reputation plays an important role in generating a large and qualified pool of job applicants for an organization (Rynes & Cable, 2003), little research has investigated whether organizations can improve applicants’ existing unfavorable employment reputation perceptions. Results from a four-week longitudinal experiment using 222 student job seekers revealed that participants’ employment reputation perceptions improved after exposure to recruitment practices and followed diminishing returns trajectories over time. High information recruitment practices (e.g., personal communication from a recruiter) from both single and multiple sources were more effective for changing unfavorable employment reputation perceptions than repeated mere exposure to the organization (i.e., exposure to only the company logo), and high information practices from multiple sources were the most effective overall. Finally, participants reporting less familiarity with the organization experienced greater reputation change across the four weeks, but only for participants in the mere exposure condition

Corporate Reputation in Tourism: Customer’s Point of View

Modern tourism is an industry which role in ensuring the economic development of individual states and the world economy as a whole cannot be overestimated. The success of tourism and travel enterprises often depends on their corporate reputation. This article is devoted to the study of the elements and their connection with the peculiarities of different segments behavior. To assess the consumer's response to the corporative reputation the ranking methods were used in course of decrease of exponent importance; Likert five-grade scale. There were taken the constituent parts of corporate nature and the main elements of company reputation as the variables, which influence the consumer's decision on buying the service. Paper examines three issues: the possibility of a connection between the company's nature and corporative reputation elements; the factors affecting the purchase decision of tourism service; and the corporative reputation's place in the formation of consumer's behavior of the tourism company client. During the research there was found the connection between the company's nature and the corporate reputation elements, there were also found factors that effect the decision about buying the tourism product; the personal experience and the opinion of reference group turned out to be the most important. The essential influence of the corporate reputation on the client's behavior was found. Nevertheless, the obtained results differ for different groups, which were formed according to gender, age, income rate, belonging to a profession and the typical consumer behavior. The obtained results may be used by the companies of tourism and travel industry for identifying the target audience and for the development of the PR-campaigns

Information and Communication Technology Reputation for XU030 Quote Companies

By the increasing spread of information technology and Internet improvements, most of the large-scale companies are paying special attention to their reputation on many types of the information and communication technology. The increasing developments and penetration of new technologies into daily life, brings out paradigm shift on the perception of reputation and creates new concepts like esocieties, techno-culture and new media. Contemporary companies are trying to control their reputation over the new communities who are mostly interacting with social networks, web pages and electronic communication technologies. In this study, the reputation of top 30 Turkish companies, quoted to the Istanbul Stock Market, is studied, based on the information technology interfaces between company and society, such as social networks, blogs, wikis and web pages. The web reputation is gathered through 17 different parameters, collected from Google, Facebook, Twitter, Bing, Alexa, etc. The reputation index is calculated by z-index and fscoring formulations after the min-max normalization of each web reputation parameter.Comment: 5 pages 2 figure 1 table 21 refs. arXiv admin note: text overlap with arXiv:1401.754

Ethical branding and corporate reputation

This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research. A corporate brand is a vital part of the corporate reputation management. An ethical brand enhances the firm’s reputation; such a reputation reinforces the brand in turn. On the other hand, any unethical behaviour will severely damage or even destroy the total intangible asset as evidenced by the recent high profile corporate scandals. Ethical branding could provide the company with a differential advantage as a growing number of consumers become more ethically conscious

The Influence of Corporate Social Responsibility Activity Toward Customer Loyalty Through Improvement of Quality of Life in Urban Area

The success of Corporate Social Responsibility (CSR) activities can create competitive advantage by influencing customer responses to firms’ offering. Customer’s awareness of CSR activity will influence their loyalty through their perception that activity can improve society’s quality of life where the CSR activities were implemented. The objective of this study is to evaluate the relationship between CSR awareness and loyalty that mediated by CSR Belief, Company Ability Belief, Quality of Life, and Company Reputation using Structural Equation Modelling (SEM). The result shows little differrences among five firms/brands as the object of the research, that are beverage, soap, car, lubricant, and cigarette. This result has an implication for the firm that CSR activities are not just cost center activities, but also can create reputation, and in the long run can create customer loyalty that contributes to firm’s financial benefit

Reputation, corporate social responsibility and market regulation

The paper investigates the role of the government and self-regulatory reputation mechanisms to internalise externalities of market operation. If it pays off for companies to invest in a good reputation by an active policy of corporate social responsibility (CSR), external effects of the market will be (partly) internalised by the market itself. The strength of the reputation mechanism depends on the functioning of non governmental organisations (NGOs), the transparency of the company, the time horizon of the company, and on the behaviour of employees, consumers and investors. On the basis of an extensive study of the empirical literature on these topics, we conclude that in general the working of the reputation mechanism is rather weak. Especially the transparency of companies is a bottleneck. If the government would force companies to be more transparent, it could initiate a self-enforcing spiral that would improve the working of the reputation mechanism. We also argue that the working of the reputation mechanism will be weaker for smaller companies and for both highly competitive and monopolistic markets. We therefore conclude that government regulation is still necessary, especially for small companies.Corporate social responsibility; market regulation

Pengaruh Corporate Social Responsibility Terhadap Reputasi Perusahaan Yang Dimediasi Oleh Kepuasan Pelanggan (Studi Pada PT. Coca Cola Amatil Denpasar)

This study aims to find the effect of corporate social responsibility toward company\u27s repution mediated by customer satisfaction, this study was conducted at PT. Coca Cola Amatil Denpasar by using qualitative research. The datas were gained by spreading questioner to 120 consumers of PT.Coca Cola Amatil product in Denpasar city. Structural equation modeling (SEM) was used to analyze the datas. The results show CSR has positive and significant effect toward company reputation. Customer satisfaction has positive and significant effect toward company reputation. And customer satisfaction was eligible to act as mediation variable in the effect of CSR toward company reputation

Analisis Faktor-Faktor Yang Mempengaruhi Audit Delay (Studi Empiris Pada Perusahaan Aneka Industri dan Keuangan di BEI Tahun 2012-2014)

The purpose of this research is to find out whether the size of the company, auditor reputation, industry classification, firm age, profit and loss are the factors that affect audit delay to various industries and finance in BEI years 2012-2014. Technique of taking sample used is purposive sampling with the number of samples 159 company of various industry and financial listed at BEI period 2012-2014. Analysis of data using multiple linear regression analysis. The result of the research show that the size of the company, auditor reputation and the profit loss company effect on audit delay, while the industry classification and firm age does not effect on audit delay. Keywords: size of the company, auditor reputation, industry classification, firm age, profit and loss company, and audit dela