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Inferring Networks of Substitutable and Complementary Products
In a modern recommender system, it is important to understand how products
relate to each other. For example, while a user is looking for mobile phones,
it might make sense to recommend other phones, but once they buy a phone, we
might instead want to recommend batteries, cases, or chargers. These two types
of recommendations are referred to as substitutes and complements: substitutes
are products that can be purchased instead of each other, while complements are
products that can be purchased in addition to each other.
Here we develop a method to infer networks of substitutable and complementary
products. We formulate this as a supervised link prediction task, where we
learn the semantics of substitutes and complements from data associated with
products. The primary source of data we use is the text of product reviews,
though our method also makes use of features such as ratings, specifications,
prices, and brands. Methodologically, we build topic models that are trained to
automatically discover topics from text that are successful at predicting and
explaining such relationships. Experimentally, we evaluate our system on the
Amazon product catalog, a large dataset consisting of 9 million products, 237
million links, and 144 million reviews.Comment: 12 pages, 6 figure
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