How intentions to create a social venture are formed. A case study

This exploratory study on one social entrepreneur challenges existing knowledge on the intention formation process of entrepreneurship. Drawing from social and cognitive psychology, we adapt an intention-based model from entrepreneurship and translate it to social entrepreneurship. Building on our findings, we argue that social entrepreneurs - like traditional entrepreneurs - experience perceptions of feasibility and desirability, and a propensity to act. However, complementing research on traditional entrepreneurs, we suggest that, in a preceding stage, social entrepreneurs develop social sentiments. Furthermore, we identify willpower, support, and the construction of opportunity as important antecedents of perceptions of feasibility and desirability, and propensity to act.social entrepreneurship; intention; cognition;

Symptom Information in Direct-to-Consumer Antidepressant Advertising and College Students\u27 Perception of the Lifetime Risk Depression

While consumers’ health cognition and behavior are likely formed through multiple influences, the current study focused on the effects of exposure to specific content elements in direct-to-consumer advertising. The study revealed that consumers’ exposure to the American Psychiatric Association’s (APA) diagnostic guideline has potential to reduce their perceived lifetime risk of depression and intention to consult a health professional to discuss the health issue. The study further revealed when an antidepressant ad mentioned a long list of symptoms, exposure to the diagnostic guideline reduced risk perception and consultation intention significantly, whereas in the presence of a short list of symptoms, the APA guideline had minimal impact

The influence of cognitive satisfaction on the relationship between salesperson presentation skills and customer's intention to repurchase

The application of sales presentation skills by the sales force during their interaction with customers in the sales situation can have a significant effect on customer intention to repurchase in the Malaysian Computer retail business. The purpose of this paper is to examine the relations between important sales presentation skills and the relative roles played by cognition in the development of customer satisfaction which will lead to customer’s intention to repurchase in a computer retail setting in Malaysia. This will then lead to increased benefits for the organization in the form of customer loyalty. The cognitive evaluation of customer satisfaction was found to explain customer’s intention to repurchase in a retail setting in the Malaysian market. This finding holds importance to those retailers who have been able to generate high expectations in the eyes of their customers

Predicting the cognitive correlates of sun protective behaviour : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at Massey University

Previous research has explored the cognitive correlates of sun protective behaviour and has found that intention to use skin protection is likely to affect an individuals decision to use such behaviour. Other research has used social cognition models such as the Theory of Planned Behaviour to predict the use of sun protective behaviours with mixed results. The present study examined sun protective behaviour on beaches in New Zealand (n=80) and used a modified version of the Jones, Abraham, Harris, Schulz & Chrispin (1998) model of sun protective behaviour to predict sunscreen use. This modified version of the model contained variables from social cognition models, including the Theory of Planned Behaviour and Stage models of Health Behaviour such as that of Gollwitzer (1993). Knowledge, norms, threat likelihood, perceived threat, self-efficacy and motivation to prevent negative effects of sun exposure together accounted for 36.5% of the variance in intention to use sunscreen. The findings also suggest that motivation to prevent negative effects of sun exposure and threat likelihood consistently have the strongest correlational relationship (of all the prior cognitions) with both intention and sunscreen behaviour. A measure of planning did not mediate the effects of intentions on sunscreen use as was originally expected, rather, intentions had the largest effect on sunscreen use. It is reasonable to assume that planning may not always be necessary for the prediction of sunscreen behaviours. It was concluded that a modified version of the sun protective behaviour model may be useful in predicting such behaviours but refinement is required of the model and its measures. Implications for further research and model modification are noted

Leader values as predictors of employee affect and work passion intentions

The purpose of this study was to examine the empirical connection between employee perceptions of their leaders’ values orientation, employee job-specific affect, and the resultant impact these two constructs have on employee work passion intentions. Seven hundred forty-seven respondent surveys were analyzed using structural equation modeling (SEM) to assess the study’s proposed theoretical model. The latent constructs tested included cognition (i.e., perceptions of interpersonal work experience), affect, and intentions. Perceived leader self-concern showed a significant direct correlation with negative job-specific affect as well as a negative relationship with intent to stay. Leader other-orientation showed sizeable, direct, significant correlations with employee positive job-specific affect and resultant work passion intentions such as intent to endorse, intent to perform, intent to stay, intention to use discretionary effort, and intention to be an organizational citizen.Published versio

Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products

This study addresses co-branding between firms belonging to unrelated value chains –high-tech products and luxury brands (HLCPs) – to explore how consumers? attitude drive the success of HLCPs. The study applies the tri-component attitude model (as opposed to attitude as a whole) that uses affect and cognition to predict purchase intention of co-branded products. Cultural differences (Spanish and Taiwanese) in consumers? behavior are also assessed. Data collected in a survey show that Spanish and Taiwanese consumers adopt different purchasing processes: while Spanish consumers place more importance on product-related thoughts and follow a Feel-Learn-Do sequence in purchasing HLCPs, Taiwanese consumers follow a Learn-Feel-Do purchasing process.Co-branding, Attitude, Affect/cognition, High-tech, Luxury, Cross-cultural

Legal medical consideration of alzheimer’s disease patients’ dysgraphia and cognitive dysfunction: a 6 month follow up

Background: The purpose of this study was to investigate the ability of Alzheimer’s disease (AD) patients to express intentions and desires, and their decision-making capacity. This study examines the findings from a 6-month follow-up of our previous results in which 30 patients participated. Materials and methods: The patient’s cognition was examined by conducting the tests of 14 questions and letter-writing ability over a period of 19 days, and it was repeated after 6 months. The difference between these two cognitive measures (PQ1 before–PQ2 before), tested previously and later the writing test, was designated DΔ before. The test was repeated after 6 months, and PQ1 after–PQ2 after was designated DΔ after. Results: Several markedly strong relationships between dysgraphia and other measures of cognitive performance in AD patients were observed. The most aged patients (over 86 years), despite less frequency, maintain the cognitive capacity manifested in the graphic expressions. A document, written by an AD patient presents an honest expression of the patient’s intention if that document is legible, clear, and comprehensive. Conclusion: The identification of impairment/deficits in writing and cognition during different phases of AD may facilitate the understanding of disease progression and identify the occasions during which the patient may be considered sufficiently lucid to make decisions. Keywords: cognition, intentions, unfit to plead, consen

On understandings of intention: a response to Wedgewood

In a recent paper, Wedgwood (2011) launches a simultaneous defense of intention recognition and a critique of the alleged neglect of cognition in interactional approaches to communicative interaction. In this paper, I argue that this simultaneous critique and defense is deeply flawed on a number of counts. First, the "looser" notion of intention that Wedgwood proposes glosses over and even confounds various levels or types of intention, and for this reason is ultimately not falsifiable. Second, in the course of his argumentation, he confounds intention with intentionality and agency. Third, his claim that a focus on "local" intentions offers a more "fine-grained" and "explanatory analysis" is completely unwarranted in light of close examination of the data at hand. I argue that such an approach instead generates speculation that is analytically unproductive, and, does not account for the cognitively interdependent inferences that underlie conversational interaction in addition to traditional monadic inferential processes. It is concluded that further discussions about the requirements that interaction places on cognition, including the question of the place of intention and intentionality can be productive, but only if researchers are cognizant of the different ways in which intention has been defined, and also the different analytical work to which intention is put by scholars in pragmatics