Evaluation of the Marketing Influence on the Investment Attractiveness of the Company

The study considers marketing activities of companies and their influence on the companies' investment attractiveness. Based on the role and content of marketing in modern conditions, the authors evaluate investment attractiveness by indicators characterizing cash flows and efficiency of the company's activities. Two companies and set of criteria were selected to assess the impact of marketing on their investment attractiveness. Correlation analysis revealed the indicators which are influenced by marketing technologies most of all. Evaluation of the impact of the company's marketing activities on investment attractiveness showed certain methodological problems, which require further research

Cooperative Enterprise as an Antimonopoly Strategy

After decades of neglect, antitrust is once again a topic of public debate. Proponents of reviving antitrust have called for abandoning the narrow consumer welfare objective and embracing a broader set of objectives. One essential element that has been overlooked thus far is the ownership structure of the firm itself. The dominant model of investor-owned business and associated philosophy of shareholder wealth maximization exacerbate the pernicious effects of market power. In contrast, cooperative ownership models can mitigate the effects of monopoly and oligopoly, as well as advance the interests of consumers, workers, small business owners, and citizens. The promotion of fair competition among large firms should be paired with support for democratic cooperation within firms. Antitrust law has had a complicated history and relationship with cooperative enterprise. Corporations threatened by cooperatives have used the antitrust laws to frustrate the growth of these alternative businesses. To insulate cooperatives from the antitrust threat, Congress has enacted exemptions to protect cooperative entities, notably a general immunity for farm cooperatives in the 1922 Capper-Volstead Act. As part of an agenda to tame corporate monopoly, all three branches of the federal government and the states should revisit these ideas and seek to protect and enable the cooperative model across the economy. Although protections that farmers fought for a century ago may seem obsolete in an era of big-box retail and online platforms, matters of ownership design have at least as much relevance today and should be a part of the antimonopoly arsenal

Regional Government Competition

This monograph provides a coherent and systematic explanation of China’s regional economic development from the perspective of regional government competition. It gives an almost unknown exposition of the mechanisms of China's regional economic development, with numerous supporting cases drawn from both China and elsewhere. This book is an invaluable resource for anyone interested to learn more particularly the development and transformation of China’s regional economy from both the Chinese and global perspectives

Mass Housing for New Moscow

This thesis explores the highrise housing development industry within Moscow's recently expanded borders, where a large volume of what is commonly understood to be an outdated Soviet-era product continues to be built. The work investigates the reasons why this mass housing typology continues to represent well over half of new housing construction in the country, and seeks to offer viable recommendations for improving the status quo in this particular context and marketplace. It is found that a high prevalence of prefabrication and strict solar penetration requirements greatly hinder, however do not entirely preclude, the diversification of the housing stock. Despite strong evidence that the population prefers more western models of low-rise housing, long-standing traditions continue to normalize the highrise typology. With high demand for housing and limitations of the housing market, most homebuyers have no choice but to settle for this form of housing. Furthermore, the oligopolistic tendencies of the development industry result in a market with limited competition and low price elasticity of supply. In other words, demand for better housing, as well as ample capital from rising incomes and housing subsidies, result in limited improvement in the new housing stock. Without incentives and only obstacles to change, the development industry continues to build a substandard product. It is concluded that a profit motive is a prerequisite for any improvement and diversification of the new housing stock. Therefore, this thesis seeks to propose an alternate mass housing typology that better reflects housing aspirations of the population, while being viable due to improved profitability and marketability

Amazon\u27s Antitrust Paradox

Amazon is the titan of twenty-first century commerce. In addition to being a retailer, it is now a marketing platform, a delivery and logistics network, a payment service, a credit lender, an auction house, a major book publisher, a producer of television and films, a fashion designer, a hardware manufacturer, and a leading host of cloud server space. Although Amazon has clocked staggering growth, it generates meager profits, choosing to price below-cost and expand widely instead. Through this strategy, the company has positioned itself at the center of e-commerce and now serves as essential infrastructure for a host of other businesses that depend upon it. Elements of the firm’s structure and conduct pose anticompetitive concerns – yet it has escaped antitrust scrutiny. This Note argues that the current framework in antitrust – specifically its pegging competition to “consumer welfare,” defined as short-term price effects – is unequipped to capture the architecture of market power in the modern economy. We cannot cognize the potential harms to competition posed by Amazon’s dominance if we measure competition primarily through price and output. Specifically, current doctrine underappreciates the risk of predatory pricing and how integration across distinct business lines may prove anticompetitive. These concerns are heightened in the context of online platforms for two reasons. First, the economics of platform markets create incentives for a company to pursue growth over profits, a strategy that investors have rewarded. Under these conditions, predatory pricing becomes highly rational – even as existing doctrine treats it as irrational and therefore implausible. Second, because online platforms serve as critical intermediaries, integrating across business lines positions these platforms to control the essential infrastructure on which their rivals depend. This dual role also enables a platform to exploit information collected on companies using its services to undermine them as competitors. This Note maps out facets of Amazon’s dominance. Doing so enables us to make sense of its business strategy, illuminates anticompetitive aspects of Amazon’s structure and conduct, and underscores deficiencies in current doctrine. The Note closes by considering two potential regimes for addressing Amazon’s power: restoring traditional antitrust and competition policy principles or applying common carrier obligations and duties

Regional Government Competition

This monograph provides a coherent and systematic explanation of China’s regional economic development from the perspective of regional government competition. It gives an almost unknown exposition of the mechanisms of China's regional economic development, with numerous supporting cases drawn from both China and elsewhere. This book is an invaluable resource for anyone interested to learn more particularly the development and transformation of China’s regional economy from both the Chinese and global perspectives

Strategies for sustainable socio-economic development and mechanisms their implementation in the global dimension

The authors of the book have come to the conclusion that it is necessary to effectively use modern approaches to developing and implementation strategies of sustainable socio-economic development in order to increase efficiency and competitiveness of economic entities. Basic research focuses on economic diagnostics of socio-economic potential and financial results of economic entities, transition period in the economy of individual countries and ensuring their competitiveness, assessment of educational processes and knowledge management. The research results have been implemented in the different models and strategies of supply and logistics management, development of non-profit organizations, competitiveness of tourism and transport, financing strategies for small and medium-sized enterprises, cross-border cooperation. The results of the study can be used in decision-making at the level the economic entities in different areas of activity and organizational-legal forms of ownership, ministries and departments that promote of development the economic entities on the basis of models and strategies for sustainable socio-economic development. The results can also be used by students and young scientists in modern concepts and mechanisms for management of sustainable socio-economic development of economic entities in the condition of global economic transformations and challenges

The 1997 Deregulation of Japan\u27s Holding Companies

In 1947, Japan enacted the Act Concerning Prohibition of Monopolization and Maintenance of Fair Trade ( AMA ), known to some as the Economic Constitution of Japan because of its fundamental role in structuring Japan\u27s economy. Among the most profound legislative provisions the 1947 AMA introduced to Japanese economic law are an absolute prohibition on pure holding companies and strict regulations upon stockholding by certain other types of companies. The legislature established these provisions as part of a plan to de-concentrate excessive economic power then wielded in the Japanese economy by large integrated enterprise complexes known as the zaibatsu. Fifty years later, in 1997, Japan enacted the Act for Partial Amendment of the AMA which eliminated the absolute prohibition on pure holding companies and relaxed regulations on stockholding by other types of companies. This Article discusses the 1997 AMA revisions and explores their historic legal, political, and economic significance, all of which have been a topic of great notoriety in Japan but thus far have received little comment from legal scholars in other nations

Born Digital / Grown Digital: Assessing the Future Competitiveness of the EU Video Games Software Industry

This report reflects the findings of the JRC-IPTS study on the Video games Industry, with a focus on two specific activities: online and mobile video games. The report starts by introducing the technologies, their characteristics, market diffusion and barriers to take up, and their potential economic impact, before moving to an analysis of their contribution to the competitiveness of the European ICT industry. The research is based on internal and external expertise, literature reviews and desk research, several workshops and syntheses of the current state of the knowledge. The results were reviewed by experts and in dedicated workshops. The report concludes that the general expectations for the next years foresee a speeded up migration of contents and services to digital, in a scenario of rapidly increasing convergence of digital technologies and integration of media services taking advantage of improved and permanent network connections. The role of the so-called creative content industry is expected to increase accordingly. Communication services and media industry will co-evolve on the playground of the Internet of services, along with a product to service transformation of the software market in general. In this general context the Video games Software industry plays and is expected to play a major role. The games industry may become a major driver of the development of networks as it has been in the past for the development of computer hardware.JRC.DDG.J.4-Information Societ