eChannel Competition: A Strategic Approach to Electronic Commerce

E-channel competition is the competition that conventional channels encounter from electronic channels such as the Internet, which have grown significantly in importance within the past decade. E-channel competition threatens the existence of conventional channel intermediaries. This may lead to conflicts that hamper or stifle the development of electronic commerce. On the other hand, e-channel competition may uncover inefficiencies in channels. Synergies and complementarities between conventional and electronic channels also indicate that the two channel types are not pure substitutes. This paper argues that more research is necessary to understand the multifarious implications of e-channel competition. We present both empirical evidence and theoretical considerations to depict the necessity of incorporating e-channel competition in the formulation of business models for electronic commerce

Intra- and inter-channel competition in local-service sectors.

Although economically very important, local-service sectors have received little attention in the extensive literature on competitive interactions. Detailed data gathering in these sectors is hard, not only because of the multitude of local players, but also because key service dimensions are hard to quantify. Using empirical entry models, we show how to infer information on these sectors' degree of intra- and inter-channel competition from the observed entry decisions in different local markets. The approach also controls for relevant socio-demographic characteristics of the trading area that may affect performance. We apply the proposed empirical entry model to the video-rental market. Additional entries of video stores are found to significantly increase the level of intra-channel competition. Unlike the predictions of many normative economic models, we find this increase to be larger when the entry occurs in a duopoly than in a monopoly, a pattern consistent with recent experimental research on collusive behavior in oligopolies. We also find evidence of inter-channel cannibalization from the upstream channel (movie theatres), but not from the downstream channel (premium cable). Finally, various socio-demographic characteristics of the trading zone, such as income and household size, are found to also have a significant impact on store performance.Competition; Sector; Channel competition; Characteristics; Oligopoly; Monopoly;

Throughput Analysis of CSMA Wireless Networks with Finite Offered-load

This paper proposes an approximate method, equivalent access intensity (EAI), for the throughput analysis of CSMA wireless networks in which links have finite offered-load and their MAC-layer transmit buffers may be empty from time to time. Different from prior works that mainly considered the saturated network, we take into account in our analysis the impacts of empty transmit buffers on the interactions and dependencies among links in the network that is more common in practice. It is known that the empty transmit buffer incurs extra waiting time for a link to compete for the channel airtime usage, since when it has no packet waiting for transmission, the link will not perform channel competition. The basic idea behind EAI is that this extra waiting time can be mapped to an equivalent "longer" backoff countdown time for the unsaturated link, yielding a lower link access intensity that is defined as the mean packet transmission time divided by the mean backoff countdown time. That is, we can compute the "equivalent access intensity" of an unsaturated link to incorporate the effects of the empty transmit buffer on its behavior of channel competition. Then, prior saturated ideal CSMA network (ICN) model can be adopted for link throughput computation. Specifically, we propose an iterative algorithm, "Compute-and-Compare", to identify which links are unsaturated under current offered-load and protocol settings, compute their "equivalent access intensities" and calculate link throughputs. Simulation shows that our algorithm has high accuracy under various offered-load and protocol settings. We believe the ability to identify unsaturated links and compute links throughputs as established in this paper will serve an important first step toward the design and optimization of general CSMA wireless networks with offered-load control.Comment: 6 pages. arXiv admin note: text overlap with arXiv:1007.5255 by other author

Intra- and Inter-Channel Competition in Local-Service Sectors

Although economically very important, local-service sectors have received little attention in the extensive literature on competitive interactions. Detailed data gathering in these sectors is hard, not only because of the multitude of local players, but also because key service dimensions are hard to quantify. Using empirical entry models, we show how to infer information on these sectors’ degree of intra- and inter-channel competition from the observed entry decisions in different local markets. The approach also controls for relevant socio-demographic characteristics of the trading area that may affect performance. We apply the proposed empirical entry model to the video-rental market. Additional entries of video stores are found to significantly increase the level of intra-channel competition. Unlike the predictions of many normative economic models, we find this increase to be larger when the entry occurs in a duopoly than in a monopoly, a pattern consistent with recent experimental research on collusive behavior in oligopolies. We also find evidence of inter-channel cannibalization from the upstream channel (movie theatres), but not from the downstream channel (premium cable). Finally, various socio-demographic characteristics of the trading zone, such as income and household size, are found to also have a significant impact on store performance

Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

This paper uses Granger non-causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website traffic on the print circulation of national newspapers and for significantly positive effects on local newspapers, at least for the period since I/2002

Adaptive Resource Control in 2-hop Ad-Hoc Networks

This paper presents a simple resource control\ud mechanism with traffic scheduling for 2-hop ad-hoc networks, in\ud which the Request-To-Send (RTS) packet is utilized to deliver\ud feedback information. With this feedback information, the\ud Transmission Opportunity (TXOP) limit of the sources can be\ud controlled to balance the traffic. Furthermore, a bottleneck\ud transmission scheduling scheme is introduced to provide fairness\ud between local and forwarding flows. The proposed mechanism is\ud modeled and evaluated using the well-known 20-sim dynamic\ud system simulator. Experimental results show that a fairer and\ud more efficient bandwidth utilization can be achieved than\ud without the feedback mechanism. The use of the structured and\ud formalized control-theoretical modeling framework has as\ud advantage that results can be obtained in a fast and efficient way

The Impact of an Internet Shopping Infomediary on Channel Competition with Multiple Brands

This paper builds a game-theoretic model to examine the impact of the Internet shopping infomediary on the competition between the product or service supplier’s direct online channel and the independent online multi- brand retailer. It is found that by facilitating cross-channel competition, the infomediary may even help the supplier to place its brand on the retailer’s shelf. The main insight is that when competing with the supplier’s direct channel, the independent retailer may prefer to engage in inter-brand competition (i.e., to promote the competitive substitute brand). In this case, the retailer may decline to carry the supplier’s brand to avoid direct competition with the direct channel over the same brand. However, by joining an infomediary, the supplier can make its direct channel more competitive and limit the retailer’s strategic benefit from the inter-brand competition. This may increase the possibility that the retailer gives up the inter-brand competition and agrees to carry the supplier’s brand

Technology-driven online marketing performance measurement: lessons from affiliate marketing

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitations and evaluates the effectiveness of practitioner-led online performance assessment. The paper offers a comprehensive review of extant performance measurement research across traditional, online and affiliate marketing and, employing grounded theory, presents a qualitative in-depth analysis of 72 online forum discussions and 37 semi-structured interviews with the major affiliate marketing stakeholders. As a result, the research identifies a growing need for change in the technology-pushed measurement approaches in affiliate marketing, and proposes actionable improvement recommendations for affiliate and online marketing managers