VIP: Incorporating Human Cognitive Biases in a Probabilistic Model of Retweeting

Information spread in social media depends on a number of factors, including how the site displays information, how users navigate it to find items of interest, users' tastes, and the `virality' of information, i.e., its propensity to be adopted, or retweeted, upon exposure. Probabilistic models can learn users' tastes from the history of their item adoptions and recommend new items to users. However, current models ignore cognitive biases that are known to affect behavior. Specifically, people pay more attention to items at the top of a list than those in lower positions. As a consequence, items near the top of a user's social media stream have higher visibility, and are more likely to be seen and adopted, than those appearing below. Another bias is due to the item's fitness: some items have a high propensity to spread upon exposure regardless of the interests of adopting users. We propose a probabilistic model that incorporates human cognitive biases and personal relevance in the generative model of information spread. We use the model to predict how messages containing URLs spread on Twitter. Our work shows that models of user behavior that account for cognitive factors can better describe and predict user behavior in social media.Comment: SBP 201

What You Like: Generating Explainable Topical Recommendations for Twitter Using Social Annotations

With over 500 million tweets posted per day, in Twitter, it is difficult for Twitter users to discover interesting content from the deluge of uninteresting posts. In this work, we present a novel, explainable, topical recommendation system, that utilizes social annotations, to help Twitter users discover tweets, on topics of their interest. A major challenge in using traditional rating dependent recommendation systems, like collaborative filtering and content based systems, in high volume social networks is that, due to attention scarcity most items do not get any ratings. Additionally, the fact that most Twitter users are passive consumers, with 44% users never tweeting, makes it very difficult to use user ratings for generating recommendations. Further, a key challenge in developing recommendation systems is that in many cases users reject relevant recommendations if they are totally unfamiliar with the recommended item. Providing a suitable explanation, for why the item is recommended, significantly improves the acceptability of recommendation. By virtue of being a topical recommendation system our method is able to present simple topical explanations for the generated recommendations. Comparisons with state-of-the-art matrix factorization based collaborative filtering, content based and social recommendations demonstrate the efficacy of the proposed approach

Review on Service Recommendation System using Social User?s Rating Behaviors

The research communities of information retrieval, machine learning and data mining are recently started to paying attention towards Service recommendation systems. Traditional service recommendation algorithms are often based on batch machine learning methods which are having certain critical limitations, e.g., mostly systems are so costly also new user needs to pay the certain cost for new login, can?t capture the changes of user preferences over time. So that to overcome from that problem it is important to make service recommendation system more flexible for real world online applications where data arrives sequentially and user preferences may change randomly and dynamically. The proposed system present a new framework of online social recommendation on the basis of online graph regularized user preference learning (OGRPL), which incorporates both collaborative user-services relationship as well as service content features into an unified preference learning process. Also provide aggregated services in only one application (social networking) which increases user?s interest towards the services. Proposed system also provides security about subscribed services as well as documents/photos on online social network application. Proposed system utilizes services like Active Life, Beauty & Spas, Home Services, Hotels & Travel, Pets, Restaurants and Shopping

Service Recommendation System using Social User’s Rating Behaviors

The research communities of information retrieval, machine learning and data mining are recently started to paying attention towards Service recommendation systems. Traditional service recommendation algorithms are often based on batch machine learning methods which are having certain critical limitations, e.g., mostly systems are so costly also new user needs to pay the certain cost for new login, can’t capture the changes of user preferences over time. So that to overcome from that problem it is important to make service recommendation system more flexible for real world online applications where data arrives sequentially and user preferences may change randomly and dynamically. This system present a new website of online social recommendation on the basis of online graph regularized user preference learning (OGRPL), which incorporates both collaborative user-services relationship as well as service content features into an unified preference learning process. Also provide aggregated services in only one application (social networking) which increases user’s interest towards the services. This system also provides security about subscribed services as well as documents/photos on online social network application. This system will utilizes services like Education, adventure, Home Services, Hotels & Travel, Restaurants and Shopping