Leveraging Rich Communication Tools: Evidence of Online Trust and Guanxi in China

Driven by the evolution of consumer-to-consumer (C2C) online marketplaces, we examine the role of communication tools (i.e., an instant messenger, internal message box and a feedback system), in facilitating dyadic online transactions in the Chinese C2C marketplace. Integrating the Chinese concept of guanxi with theories of social translucence and social presence, we introduce a structural model that explains how rich communication tools influence a website’s interactivity and presence, subsequently building trust and guanxi among buyers and sellers, and ultimately predicting buyers’ repurchase intentions. The data collected from 185 buyers in TaoBao, China’s leading C2C online marketplace, strongly support the proposed model. We believe that this research is the first formal study to show evidence of guanxi in online C2C marketplaces, and it is attributed to the role of communication tools to enhance a website’s interactivity and presence

Internet auctions in marketing: The consumer perspective

Internet auctions for consumer are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing intstrument of suppliers. Even though it is a key success factor from a marketing perspective, the demand side has not inspired similar attention. This paper focuses on the attitudes, motives, and behavior of auction customers. It shows why ccurrent beliefs about bidder characteristics are myths. Taking these misconceptions as a starting point, the existence of an experiential and a pragmatic type of auction customer is proposed. An explorative empirical study looking for the characteristics of both types of auction customers is described. Results indicate that less than half of auction shoppers in the sudy are experiential oriented. Except substantial additional demand concerning technological and emotional qualities of auctions these shoppers do not differ dramatically from pragmatic oriented shoppers. Both types are open-minded towards further development of consumer auctions to commercial marketplaces. Business models of auctioneers and suppliers should concentrate on the basic utility of the auction algorithm by facilitating individual matchmaking instead of pursuing costly additional utility by promoting the entertainment value of auctions. --

Wonders.Net Online Shopping Platform: Adopting Online Shopping In Malaysia & Introducing A New Method Of Payment Gateway

Dengan perkembangan e-dagangan yang semakin pesat, penggunaan pembelian secara talian dikalangan orang Asia adalah masih terlalu rendah. Kajian ini menyelidik faktor-faktor yang mempengaruhi penglibatan orang ramai untuk membabitkan diri dalam urusan jual-beli dalam talian bagi kedua-dua pihak penjual dan pembeli. Berdasarkan hasil kajian kami, hanya 12.4% daripada responden merupakan mereka yang berpengalaman dalam urusan jual-beli dalam talian berbanding dengan 71.2% yang tidak berpengalaman. Kami mendapati kebimbangan responden adalah berkenaan keselamatan pembayaran, keyakinan, dan kebolehpercayaan terhadap para penjual dalam talian. For the continuous growth and development of e-commerce, Asian consumers' adoption of online shopping is very low. I experimentally investigate the factors that influence people to participate in global online shopping for both seller and buyer. Results of my survey indicate that only 12.4% respondents have experience in online shopping versus 71.2% who do not have any prior experience. I found that the respondents' major concerns are payment security, trustworthiness, and reliability of online vendors

DEVELOPING AND VALIDATING A QUALITY ASSESSMENT SCALE FOR WEB PORTALS

The Web portals business model has spread rapidly over the last few years. Despite this, there have been very few scholarly findings about which services and characteristics make a Web site a portal and which dimensions determine the customers’ evaluation of the portal’s quality. Taking the example of financial portals, the authors develop a theoretical framework of the Web portal quality construct by determining the number and nature of corresponding dimensions, which are: security and trust, basic services quality, cross-buying services quality, added values, transaction support and relationship quality. To measure the six portal quality dimensions, multi item measurement scales are developed and validated.Construct Validation, Customer Retention, E-Banking, E- Loyalty, Service Quality, Web Portals

Protection of Parties in the Consumer to Consumer Business Model Using Social Commerce in Indonesia

This study aims to examine the extent of protection of parties in the consumer to consumer business model using social commerce in Indonesia. This study uses normative study methods accompanied by statute approach and comparative approach. Based on the study the authors showed that the application of the C2C business model using social commerce has a very large risk of bad faith actions. This is based on two main factors. First, there is still a lack of pre-emptive action taken by the platform provider (in this case Instagram) in verifying the identity and data of information related to businesses. Thus indicates that the platform is merely a provider of communication containers without any protection to consumers. Second, there is still a lack of small and medium-sized businesses that understand the importance of e-contracts in establishing alliance relationships with consumers. There are some suggestions recommended by the author, such as the identity of business actors, domicile, and track record of business actors that must be clearly listed through the certification of business actors increasing the knowledge of businesses related to the use of payment media that is friendly and accessible to consumers. Keywords : C2C, Social commerce, e-commerce DOI: 10.7176/JLPG/108-05 Publication date: April 30th 202

Protection of Parties In The Consumer To Consumer Business Model Using Social Commerce In Indonesia

This study aims to examine the extent of protection of parties in the consumer to consumer business model using social commerce in Indonesia. This study uses normative study methods accompanied by statute approach and comparative approach. Based on the study the authors showed that the application of the C2C business model using social commerce has a very large risk of bad faith actions. This is based on two main factors. First, there is still a lack of pre-emptive action taken by the platform provider (in this case Instagram) in verifying the identity and data of information related to businesses. Thus indicates that the platform is merely a provider of communication containers without any protection to consumers. Second, there is still a lack of small and medium-sized businesses that understand the importance of e-contracts in establishing alliance relationships with consumers. There are some suggestions recommended by the author, such as the identity of business actors, domicile, and track record of business actors that must be clearly listed through the certification of business actors increasing the knowledge of businesses related to the use of payment media that is friendly and accessible to consumers. Keywords : C2C, Social commerce, e-commerce DOI: 10.7176/JLPG/107-11 Publication date:March 31st 202

Consumer-to-Consumer Ecommerce: Acceptance and Intended Behavior

Consumer-to-consumer ecommerce is used by individuals who come together to buy and sell products. With the widespread use of this commerce environment comes the need to explore potential influences on its acceptance or one’s intention to use it. Using the technology acceptance model, the theory of planned behavior, and ecommerce success theory, a research model is proposed. After collecting 94 survey responses, the model is examined using regression analysis. The findings indicate that perceived usefulness, perceived ease of use, attitude, and satisfaction influence one’s acceptance of or intention to use consumer-to-consumer ecommerce. A discussion of the study findings is provided