PENGARUH PEMASARAN SOSIAL MEDIA INSTAGRAM DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen 78 Coffee Break Bojonegoro)

This research was conducted on consumers of 78 Coffee Break, with the research objective to determine the effect of: instagram social media marketing on purchasing decisions, store atmosphere on purchasing decisions, instagram social media marketing on buying interest, store atmosphere on buying interest, buying interest in purchasing decisions, instagram social media marketing on purchasing decisions through buying interest and store atmosphere on purchasing decisions through buying interest. This study uses the SPSS 25 for windows program, and uses 120 respondents as a sample. The research results obtained are as follows: Instagram social media marketing has a positive and significant influence on purchasing decisions, store atmosphere has a positive and significant influence on purchasing decisions, Instagram social media marketing has a positive and significant influence on buying interest, store atmosphere has a positive and significant influence on buying interest, buying interest has a positive and significant influence on purchasing decisions, buying interest has a mediating role in the relationship between Instagram social media marketing on purchasing decisions and buying interest has a mediating role in the relationship between store atmosphere on purchasing decisions

PENGARUH PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI (STUDI PADA KONSUMEN BENCOOLEN COFFEE MALANG)

This study aims to determine the influence of social media promotion on purchasing decisions with buying interest as an intervening variable. The research was conducted on Bencoolen Coffee Malang consumers with a total of 130 respondents. This type of research uses a quantitative method. The sampling technique in this study uses nonprobability sampling with purposive sampling method by deliberately taking samples according to predetermined sample criteria. Data collection for this research uses questionnaires. The data analysis technique used in this study is using scale ranges and path analysis. The results of the study indicate that social media promotion has a significant positive effect on purchasing decisions, social media promotion has a significant positive effect on buying interest, buying interest has a significant positive effect on purchasing decisions, and buying interest is able to mediate the relationship between social media promotion and purchasing decisions

Analysis of Consumers' Perceptions of Buying Conditions for Houses

This paper examines the determinants of consumers' buying attitudes for houses. Data on buying attitudes are from responses to the Surveys of Consumer Attitudes conducted by the Survey Research Center, University of Michigan. The determinants considered include current and expected interest rates, current and expected real disposable income and house prices. The empirical estimates show that a long-run relationship exists between buying attitudes for houses and each of the above variables. Each of these determinants also Granger cause buying perceptions. Generalized impulse responses show that shocks to each of the above variables have a predictable and permanent impact on buying attitudes. Furthermore, generalized variance decompositions suggest that both current and expected interest rates explain a large proportion of the variation in consumers’ perceptions towards buying houses. Since consumers' attitudes towards buying houses are likely to be translated into actual purchases, this study shows that in order of importance, interest rates - both current and future - have the maximum impact on decisions to purchase houses followed by expectations of real disposable income.Consumer Surveys, House Buying Attitudes, Cointegration, Generalized Variance Decompositions, Impulse Responses.

Arousal and Merriment as Decision Drivers among Young Consumers

Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of experience of new products. This paper attempts to analyze arousal and satisfaction as behavioral drivers which influence buying behavior of young consumers and measures the extent of satisfaction on purchases made through empirical investigation in Mexico. Discussions in the study are also focused on the role of in-store recreation, ambience and point of sales strategies in influencing buying behavior of young consumers.Shopping behavior, store ambience, arousal, point of sales strategy, customer value, buying decision, leisure shopping, product experience, retailing, referrals

PENGARUH SOCIAL MEDIA MARKETING DAN SOCIAL MEDIA INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Produk Fashion Deliwafastore di Tiktok)

This study aims to determine the effect of social media marketing and social media influencers on purchasing decisions through buying interest in Deliwafastore. The analysis method in this study uses path analysis using SPSS 25.0 software. The method used was purposive sampling with a sample size of 150 respondents. The results showed that for direct influence there is a significant positive effect of social media marketing on purchasing decisions, social media influencers affect purchasing decisions, social media marketing affects buying interest, social media influencers affect buying interest, buying interest affects purchasing decisions. For the indirect effect of social media marketing on purchasing decisions through purchase intention, and social media influencers affect purchasing decisions through purchase intention

ANALISIS PENGARUH DISPLAY PRODUK, PROMOSI BELOWTHE LINE, DAN EMOSI POSITIF TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF PADA SRI RATU PEMUDA DEPARTMENT STORE

Unplanned purchasing behavior (unplanned buying) or impulsive buying is something interesting for producers and retailers,because it’s a huge market share in the modern market. Then, the phenomenon of "impulse buying" is something that must be created. This study aims to: (1) analyze the effect of display products against impulsive buying decision. (2) analyze the influence of below the line promotion against impulsive buying decision. (3) analyze the effect of positive emotions on purchase decisions impulsively. This study was calculated by using a multiple regression analysis with SPSS. In collecting the data, the study analyzed primary data generated from the distribution of questionnaires from 100 respondents that consumers who buy the product at Sri Ratu. The analysis showed that: (1) Display product positive influence impulsive purchasing decisions. (2) Below the line promotion have a positive influence on purchase decisions impulsively. (3) Positive emotions positive influence impulsive purchasing decision