1 research outputs found
Business intelligence in higher education : managing the relationships with students
The closely monitoring of the students’ academic activities, the evaluation of their academic success and the
approximation to their day-by-day academic activities are key factors in the promotion of the student’s
academic success in higher education institutions. To be possible the implementation of monitoring
processes and activities, it is essential the acquisition of knowledge about the students and their academic
behaviour. This knowledge supports the decision-making associated with teaching-learning process,
enhancing an effective institution-student relationship. This paper presents a Student Relationship
Management (SRM) system that is under development. The SRM system supports the SRM concept and
practice and has been implemented using concepts and technologies associated to the Business Intelligence
systems. To demonstrate the SRM system relevance in the process of acquisition of knowledge about the
students and in the support of actions and decisions based on such knowledge, an application case carried
out in a real context is also presented.Fundação para a Ciência e a Tecnologia (FCT) - Bolsa de Doutorament