Metrics for Measuring Data Quality - Foundations for an Economic Oriented Management of Data Quality

The article develops metrics for an economic oriented management of data quality. Two data quality dimensions are focussed: consistency and timeliness. For deriving adequate metrics several requirements are stated (e. g. normalisation, cardinality, adaptivity, interpretability). Then the authors discuss existing approaches for measuring data quality and illustrate their weaknesses. Based upon these considerations, new metrics are developed for the data quality dimensions consistency and timeliness. These metrics are applied in practice and the results are illustrated in the case of a major German mobile services provider

Real-Time Value Chain Management

Value creation in the digital economy of the 21st century is characterized by the instantaneous processing and coordination of value chain activities across extended enterprises. Value chain management has evolved from automation and integration to the optimization of the entire value chain in real-time. This paper examines the real-time characteristics for each of the activities in the demand and supply value chains. A model is presented for real-time value chain management enabled by technologies in e-business, knowledge management and business intelligence

Customer Relationship Management (CRM) and E-Commerce

Technology has drastically changed how businesses operate. Internet and the subsequent “E-Commerce,” have granted customers more bargaining power than ever. Thus, Continuous Customer Relationship and Customer Relationship Management (CRM) become the goal for customer retention. CRM, if performed correctly, allows creative marketing people to gain insights from information for new product ideas or new promotional campaigns and turn them into profits. CRM has extended beyond sales and marketing to include functions such as finance, R&D, channel partners, and even customers. This paper discusses the concept of customer-centric approach in CRM and its components. The current CRM market, key players, and trends are also reviewed

The necessities for building a model to evaluate Business Intelligence projects- Literature Review

In recent years Business Intelligence (BI) systems have consistently been rated as one of the highest priorities of Information Systems (IS) and business leaders. BI allows firms to apply information for supporting their processes and decisions by combining its capabilities in both of organizational and technical issues. Many of companies are being spent a significant portion of its IT budgets on business intelligence and related technology. Evaluation of BI readiness is vital because it serves two important goals. First, it shows gaps areas where company is not ready to proceed with its BI efforts. By identifying BI readiness gaps, we can avoid wasting time and resources. Second, the evaluation guides us what we need to close the gaps and implement BI with a high probability of success. This paper proposes to present an overview of BI and necessities for evaluation of readiness. Key words: Business intelligence, Evaluation, Success, ReadinessComment: International Journal of Computer Science & Engineering Survey (IJCSES) Vol.3, No.2, April 201

Realizing the Technical Advantages of Star Transformation

Data warehousing and business intelligence go hand in hand, each gives the other purpose for development, maintenance and improvement. Both have evolved over a few decades and build upon initial development. Management initiatives further drive the need and complexity of business intelligence, while in turn expanding the end user community so that business change, results and strategy are affected at the business unit level. The literature, including a recent business intelligence user survey, demonstrates that query performance is the most significant issue encountered. Oracle\u27s data warehouse 10g.2 is examined with improvements to query optimization via best practice through Star Transformation. Star Transformation is a star schema query rewrite and join back through a hash join, which provides extensive query performance improvement. Most data warehouses exist as normalized or in 3rd normal form (3NF), while star schemas in a denormalized warehouse are not the norm . Changes in the database environment must be implemented, along with agreement from business leadership and alignment of business objectives with a Star Transformation project. Often, so much change, shifting priorities and lack of understanding about query optimization benefits can stifle a project. Critical to the success of gaining support and financial backing is the official plan and demonstration of return on investment documentation. Query optimization is highly complex. Both the technological and business entities should prioritize goals and consider the benefits of improved query response time, realizing the technical advantages of Star Transformation

Data warehouse applications in modern day business

Data warehousing provides organizations with strategic tools to achieve the competitive advantage that organazations are constantly seeking. The use of tools such as data mining, indexing and summaries enables management to retrieve information and perform thorough analysis, planning and forcasting to meet the changes in the market environment. in addition, The data warehouse is providing security measures that, if properly implemented and planned, are helping organizations ensure that their data quality and validity remain intact

Revisiting Ralph Sprague’s Framework for Developing Decision Support Systems

Ralph H. Sprague Jr. was a leader in the MIS field and helped develop the conceptual foundation for decision support systems (DSS). In this paper, I pay homage to Sprague and his DSS contributions. I take a personal perspective based on my years of working with Sprague. I explore the history of DSS and its evolution. I also present and discuss Sprague’s DSS development framework with its dialog, data, and models (DDM) paradigm and characteristics. At its core, the development framework remains valid in today’s world of business intelligence and big data analytics. I present and discuss a contemporary reference architecture for business intelligence and analytics (BI/A) in the context of Sprague’s DSS development framework. The practice of decision support continues to evolve and can be described by a maturity model with DSS, enterprise data warehousing, real-time data warehousing, big data analytics, and the emerging cognitive as successive generations. I use a DSS perspective to describe and provide examples of what the forthcoming cognitive generation will bring