Millennial cultural consumers : Co-creating value through brand communities

The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations. With that the authors single out for attention how 'brand community' theory might apply.This paper contributes to the knowledge development of such concepts as value and brand communities. It also provides an explanation of these concepts connecting academic thought on value with pressing management challenges for arts organisations, suggesting ways to apply brand community thinking to innovatively conceptualised MCCs.Peer reviewedFinal Accepted Versio

Australian best practice guide to collecting cultural material

INTRODUCTION Australia’s public collecting institutions enrich public life by displaying, interpreting, making accessible and preserving the world’s shared cultural, scientific and historic heritage. Acquisitions to collections and loans to institutions play a vital role in increasing our society’s understanding of culture. They also increase education and outreach activities and are an important impetus for research. Australian institutions safeguard and protect the cultural property of Australia and other nations. They also develop their collections according to the highest ethical standards and legal requirements. To uphold this commitment, institutions should undertake due diligence to ensure they only acquire or borrow cultural material that has legal title, established provenance, is authentic and not identified as having been looted or illegally obtained or exported. The Australian Best Practice Guide to Collecting Cultural Material outlines principles and standards to assist Australia’s institutions when considering acquiring cultural material, whether through purchase, gift, bequest or exchange. This guide can be used by collecting institutions when developing their policies and setting out their principles for due diligence research and other processes required when considering an acquisition. Sections of this guide may also apply to cultural material being considered for inward loan

Future Frameworks: Towards a Strategic Plan for the Visual Arts and Museum Sector in NSW

The 2009 review of Museums and Galleries NSW (M&G NSW) recommended the development of a strategic plan for the visual arts & museum sector. One of the key recommendations of this review noted that with the growth of the sector over the previous ten years and a more strategic approach being adopted by Arts NSW, changes in the sector environment, as well as the substantially increased engagement of local government, it would be appropriate to undertake work in the development of the sector. Implementing this key recommendation, Arts NSW commissioned Professor Amanda Lawson to undertake strategic research, a needs analysis and external consultation to inform the planning process

Keeping treasures in testing times : special collections in the academic environment

&ldquo;&hellip; university libraries, while differing in the specifics of their goals, generally embrace the obligation to collect, preserve, and make available primary source materials for both current scholarship and future research&rdquo; (Hewitt 1998).This paper explores some of the challenges faced by the Fryer Library, the special collections branch of the University of Queensland Library responsible for manuscripts and pictorial materials, as well as theses and rare books. The challenges are not dissimilar to those being met by other cultural agencies or institutions as well as other academic libraries. The challenges covered include collection development, access and preservation, making appropriate responses to the research imperative, as well as promotion of services and collections, and servicing the community at large. The paper outlines the research library context and concludes with experiences of cross-sectoral collaborations and future opportunities.<br /

Indian Jute in Australian Collections: Forgetting and Recollecting Transnational Networks

Indian jute sacking played an essential role in Australian life for over 150 years, yet its contribution to Australian development and its Indian origins have been barely recognised in Australian public collections. What has Australian history gained by this erasing of jute from public memory? Wool, sugar and hop sacks are displayed in public collections as evidence of an Australian national story, but their national dimension depends on the cultural invisibility of jute and jute’s connections to the stories of other communities in other places. Developing an awareness of the contribution of Indian jute to the development of Australia requires an awareness not simply that jute comes from India but that the construction of national identity by collecting institutions relies on forgetting those transnational connections evident in their own collections. Where jute sacks have been preserved, it is because they are invested with memories of a collective way of life, yet in attempting to speak on behalf of the nation, the public museum denies more multidimensional models of cultural identity that are less linear and less place-based. If Indian jute is to be acknowledged as part of ‘the Australian story’, the concept of an Australian story must change and exhibitions need to explore, rather than ignore, transnational networks

What is the Role of the Arts in a Primary School?: An Investigation of Perceptions of Pre-Service Teachers in Australia

The arts are an important compulsory subject area in Australian schooling. In 2014, the Australian National Curriculum for the arts is scheduled for implementation. While the arts may be a compulsory subject area and expected to be taught in classrooms by primary school teachers, current perceptions held by teachers may be different to the view held in the Australian National Curriculum. This paper explores the views of pre-service teachers, who will be future primary school teachers. Through the use of a survey, data was collected from two Australian universities to develop an understanding of what pre-service teachers think about the role of the arts in a primary school. Data was analysed using descriptive statistics. Findings provide perceptions about the role of artists in schools, visiting arts galleries, current arts engagement in their own lives and confidence levels to teach the arts. Suggestions are provided for teacher education providers, curriculum developers and policy advisors about ways to support and enhance positive perceptions of arts in primary schools throughout Australia