Building trustworthy e-Commerce wesite

The process of building consumer trust in E-Commerce is based on the presence of trust features or trust attributes in the websites. Consumer may examine e-Commerce websites for the existence of trust attributes. However, to date, which trust attributes contribute to the website’s trustworthiness and which trust attributes give more value to consumer has not been adequately explored. Therefore, the purpose of the paper is to look for the relevant trust attributes for e-Commerce websites and to identify the importance ranking of trust attributes that contribute significantly to the trustworthiness of e-Commerce website. Various journal papers and articles related to e-Commerce field have been referred in order to identify the trust attributes. An online survey that received 1230 respondents was carried out to investigate the importance ranking of ten trust attributes. The paper contributes to the discussion on how to build trust in e-Commerc

Health perception and food attributes

Consumers’ perception of health related to food products, characteristics, ingredients and attributes is measured in a qualitative and quantitative approach. Cognitive aspects as well as affective aspects are taken in consideration. In the perspective of health perception consumers talk in terms of unprocessed, nutritious, fresh, and natural attributes, as well as affective aspects like appetizing, happy and enjoy. Different groups of consumers have their own perception of health. Depending the target group and the product the health perception of consumers is correlated to specific attributes and affective aspects