The Influence of Culture on Attitudes Towards Humorous Advertising

open access articl

Echoes of Persuasion: The Effect of Euphony in Persuasive Communication

While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a notion of euphony and analyzing four datasets comprising persuasive and non-persuasive sentences in different domains (political speeches, movie quotes, slogans and tweets), we explore the impact of sounds on different forms of persuasiveness. We conduct a series of analyses and prediction experiments within and across datasets. Our results highlight the positive role of phonetic devices on persuasion

Current screens

The architecture of screen design, including LCD, LED and DLP projection, is analysed in terms of the political economy and their aesthetics and phenomenological impacts, in association with the use of codecs as constraining as well as enabling tools in the control and management of visual data transmission

CharManteau: Character Embedding Models For Portmanteau Creation

Portmanteaus are a word formation phenomenon where two words are combined to form a new word. We propose character-level neural sequence-to-sequence (S2S) methods for the task of portmanteau generation that are end-to-end-trainable, language independent, and do not explicitly use additional phonetic information. We propose a noisy-channel-style model, which allows for the incorporation of unsupervised word lists, improving performance over a standard source-to-target model. This model is made possible by an exhaustive candidate generation strategy specifically enabled by the features of the portmanteau task. Experiments find our approach superior to a state-of-the-art FST-based baseline with respect to ground truth accuracy and human evaluation.Comment: Accepted for publication in EMNLP 201

The Media Trade in Virtual Design

As media attention has become a dominating force within the design economy, visibility became the combustible that fuels the current design industry. Designed objects were once real products, but are now often prototypes, props to be exhibited and photographed, whose role is to fill space in the media, raise the media profile of their creators and convey the name of brokers, sponsors and partners. As a result celebrated design objects are now rare pieces that are highly visible in the virtual media, while they are virtually absent from the conventional market. For industry, this trajectory of design makes them props to fill space in the media, raise the media profile of their creators and ‘brand’ the name of brokers, sponsors and partners. Today a designer has to be successful in the media in order to attract industry attention. This paper observes the way designers make virtue of their visibility in mediated contexts, thus redefining the industrial model of design practice. Simultaneously, the paper looks at the way the media makes use of its influence in a new virtual design context, producing informed speculations for the evolution of design activities. And in order to contextualize this evolution the paper follows a trajectory from the history of design to build a background to this foreground