Deixis in Inside Sumatera Magazine

This study attempts to investigate deixis found in the articles of Inside Sumatera Magazine, especially in Adventure, Destination and Travelling coloums. It was conducted to discover the types of deixis as proposed by Cruse (2000) namely: person deixis, place deixis, time deixis, discourse deixis, and social deixis. The objectives of this study is to describe type of deixis and to find out the most dominant type of deixis in articles of Inside Sumatera magazine. This study was taken from the article of Inside sumatera magazine and ten article are taken as the samples. Documentary technique is due in collecting data. The findings show that the total number of deixis from the whole articles were 1504 occurrences, 656 occurrences (43.62%) was person deixis, 465 occurrences (30.92%) was place deixis, 227 occurrences (15.09%) was time deixis, 137 occurrences (9.10%) was discourse deixis, and 19 occurrences (1.27%) was social deixis. Person deixis is the dominant type used in those article (43.62%)

Witty City: a New Forum for Recreational Linguists

A follow up to an article from the previous issue of Word Ways that was a tribute to the beloved Competitions (1969-2000) in New York Magazine

What They Left Behind: Reclaiming the Unknown History of World War II

From 2011 to 2013 RWU student Thanasi Metropoulos interviewed fifteen WW II veterans living in the East Bay. Melissa Patricio\u27s article in RWU Magazine provides more information about Thanasi\u27s project and some of the veterans he interviewed

What Advertisers Want: A Hedonic Analysis of Advertising Rates in South African Consumer Magazines

This article explores the role of circulation, readership and reader demographics in the determination of advertising rates in South African consumer magazines. The study uses panel data collected between 2000 and 2003 to quantify the relationships by assigning implicit prices to various magazine characteristics. Furthermore, a synopsis of the structure of the magazine industry in South Africa is developed using cluster-analytic techniques. The analysis lends some statistical credence to some widely held beliefs in the publishing industry; namely that advertisers value the young, the educated and the affluent as audiences. The role of race and gender in the determination of magazine advertising rates is also explored.

Preventing suicide with a new risk assessment tool

This article was originally published as 'Testing time for risk tool' in Occupational Health magazine, August 2013, pp. 20-22. Copyright @ 2013 Reed Business Information Ltd.Sussex Community NHS Trust has been trialling a suicide risk assessment tool. Andrea Richardson and Nessie Shia describe the system and look at the findings

Managing global expansion of media products and brands: A case study of FHM

By focusing on the case study of For Him Magazine (FHM)—a magazine that currently sells in 30 editions across 5 continents—this article explores the economics and main managerial challenges associated with global expansion of media products. The success of FHM demonstrates that, to calculate the full returns available from the brand image created by a magazine title, publishers will take into account not only opportunities for domestic and international exploitation of the magazine, but also the potential to extend the brand across additional media platforms and additional complementary product markets. This study focuses on how global expansion of FHM has been managed

Representasi Perempuan Dalam Majalah Lifestyle

Goal of this research whose title is “representation of woman in Lifestyle magazine (content analysis in Cosmopolitan magazine within period 2003–2005)” is to obtain description of woman in lifestyle magazine which is viewed from article identity, article contents, representation of figures in article, presentation technique of article. Background of this research is lifestyle problem in consumer society of Indonesia which grow in pararrel with history of economy globalization capitalism transformation indicated by emerging shopping centers. For Indonesian, lifestyle become a serious attention almost for all peoples since lifestyle trends and modernity structure shift are interrelated by institutional reflectivity. Nevertheless, lifestyle becomes more important in self identity and daily activities. This research approach is quantitative. The method is content analysis which is used to group articles on the basis of its themes. Content analysis is used to code various article on the basis of article freqwency in Cosmopolitan magazine from 2003-2005. Sampling technique used is random sampling. This research shows that woman representation in lifestyle magazine is not fair and there is no significant difference in Lifestyle magazine artikel