Application of Design by Customer in Tile Decoration Business

Part III: Sustainable ServicesInternational audienceThe new concept of Design By Customer (DBC) has been introduced recently to increase customers’ satisfaction by providing maximum involvement channels to the customers so that the customers do not reduce their requirements to meet with the specifications of available products. It is foreseen that if DBC concept is applicable for tile business, it will encourage customers to involve actively in pursuing their own decorative designs. Thus, this research has investigated the potential to apply Design By Customer concept in tile decoration business which requires the following two main issues to be answered. The first issue is on the readiness of technologies at this moment to support the production of different decorative tiles quickly. The second one is on customers’ interest in tile decorative design