1 research outputs found
Analysis of Schema.org Usage in the Tourism Domain
Schema.org is an initiative founded in 2011 by the four-big search engine
Bing, Google, Yahoo!, and Yandex. The goal of the initiative is to publish and
maintain the schema.org vocabulary, in order to facilitate the publication of
structured data on the web which can enable the implementation of automated
agents like intelligent personal assistants and chatbots. In this paper, the
usage of schema.org in tourism domain between years 2013 and 2016 is analysed.
The analysis shows the adoption of schema.org, which indicates how well the
tourism sector is prepared for the web that targets automated agents. The
results have shown that the adoption of schema.org type and properties is grown
over the years. While the US is dominating the annotation numbers, a drastic
drop is observed for the proportion of the US in 2016. Poorly rated businesses
are encountered more in 2016 results in comparison to previous years.Comment: Presented in ENTER 2018 conference in J\"onkopin