An Empirical Evaluation Of Social Influence Metrics

Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements proposed in the literature - which have not been previously compared directly. We study the probability of an individual becoming influenced based on measurements derived from neigh- borhood (i.e. number of influencers, personal network exposure), structural diversity, locality, temporal measures, cascade mea- sures, and metadata. We also examine the ability to predict influence based on choice of classifier and how the ratio of positive to negative samples in both training and testing affect prediction results - further enabling practical use of these concepts for social influence applications.Comment: 8 pages, 5 figure

The impact of brand communication on brand equity through Facebook

Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach: We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand awareness/associations, perceived quality, and brand loyalty across 60 brands within three different industries: non-alcoholic beverages, clothing, and mobile network providers. We applied structural equation modeling techniques (SEM) to investigate the effects of social media brand communication on consumers’ perception of brand equity metrics, as well as in an examination of industry-specific differences. Findings: The results of our empirical studies showed that both firm-created and user-generated social media brand communication influence brand awareness/associations; whereas, user-generated social media brand communication had a positive impact on brand loyalty and perceived brand quality. Additionally, there are significant differences between the industries being investigated. Originality/value: This article is pioneering in that it exposes the effects of two different types of social media brand communication (i.e., firm-created and user-generated social media communication) on consumer-based brand equity metrics, a topic of relevance for both marketers and scholars in the era of social media. Additionally, it differentiates the effects of social media brand communication across industries, which indicate that practitioners should implement social media strategies according to industry specifics to lever consumer-based brand equity metrics

Temporal similarity metrics for latent network reconstruction: The role of time-lag decay

When investigating the spreading of a piece of information or the diffusion of an innovation, we often lack information on the underlying propagation network. Reconstructing the hidden propagation paths based on the observed diffusion process is a challenging problem which has recently attracted attention from diverse research fields. To address this reconstruction problem, based on static similarity metrics commonly used in the link prediction literature, we introduce new node-node temporal similarity metrics. The new metrics take as input the time-series of multiple independent spreading processes, based on the hypothesis that two nodes are more likely to be connected if they were often infected at similar points in time. This hypothesis is implemented by introducing a time-lag function which penalizes distant infection times. We find that the choice of this time-lag strongly affects the metrics' reconstruction accuracy, depending on the network's clustering coefficient and we provide an extensive comparative analysis of static and temporal similarity metrics for network reconstruction. Our findings shed new light on the notion of similarity between pairs of nodes in complex networks

A customisable pipeline for continuously harvesting socially-minded Twitter users

On social media platforms and Twitter in particular, specific classes of users such as influencers have been given satisfactory operational definitions in terms of network and content metrics. Others, for instance online activists, are not less important but their characterisation still requires experimenting. We make the hypothesis that such interesting users can be found within temporally and spatially localised contexts, i.e., small but topical fragments of the network containing interactions about social events or campaigns with a significant footprint on Twitter. To explore this hypothesis, we have designed a continuous user profile discovery pipeline that produces an ever-growing dataset of user profiles by harvesting and analysing contexts from the Twitter stream. The profiles dataset includes key network and content-based users metrics, enabling experimentation with user-defined score functions that characterise specific classes of online users. The paper describes the design and implementation of the pipeline and its empirical evaluation on a case study consisting of healthcare-related campaigns in the UK, showing how it supports the operational definitions of online activism, by comparing three experimental ranking functions. The code is publicly available.Comment: Procs. ICWE 2019, June 2019, Kore

A Review of Theory and Practice in Scientometrics

Scientometrics is the study of the quantitative aspects of the process of science as a communication system. It is centrally, but not only, concerned with the analysis of citations in the academic literature. In recent years it has come to play a major role in the measurement and evaluation of research performance. In this review we consider: the historical development of scientometrics, sources of citation data, citation metrics and the “laws" of scientometrics, normalisation, journal impact factors and other journal metrics, visualising and mapping science, evaluation and policy, and future developments

Network-based ranking in social systems: three challenges

Ranking algorithms are pervasive in our increasingly digitized societies, with important real-world applications including recommender systems, search engines, and influencer marketing practices. From a network science perspective, network-based ranking algorithms solve fundamental problems related to the identification of vital nodes for the stability and dynamics of a complex system. Despite the ubiquitous and successful applications of these algorithms, we argue that our understanding of their performance and their applications to real-world problems face three fundamental challenges: (i) Rankings might be biased by various factors; (2) their effectiveness might be limited to specific problems; and (3) agents' decisions driven by rankings might result in potentially vicious feedback mechanisms and unhealthy systemic consequences. Methods rooted in network science and agent-based modeling can help us to understand and overcome these challenges.Comment: Perspective article. 9 pages, 3 figure

Applied Evaluative Informetrics: Part 1

This manuscript is a preprint version of Part 1 (General Introduction and Synopsis) of the book Applied Evaluative Informetrics, to be published by Springer in the summer of 2017. This book presents an introduction to the field of applied evaluative informetrics, and is written for interested scholars and students from all domains of science and scholarship. It sketches the field's history, recent achievements, and its potential and limits. It explains the notion of multi-dimensional research performance, and discusses the pros and cons of 28 citation-, patent-, reputation- and altmetrics-based indicators. In addition, it presents quantitative research assessment as an evaluation science, and focuses on the role of extra-informetric factors in the development of indicators, and on the policy context of their application. It also discusses the way forward, both for users and for developers of informetric tools.Comment: The posted version is a preprint (author copy) of Part 1 (General Introduction and Synopsis) of a book entitled Applied Evaluative Bibliometrics, to be published by Springer in the summer of 201