35,849 research outputs found
An Investigation into Consumersâ Continued Social Shopping Intentions
Social shopping (s-shopping), a novel online shopping model which connects consumers and leverages collaborative efforts, has achieved initial success. However, the continued usage remains a serious issue. To explore the consumersâ intentions to continually participate in s-shopping activities, we reviewed literature on sustaining IS usage and s-shopping technical designs and built a research model. To test the hypotheses, an online survey of s-shopping users was conducted in a leading Chinese social network site, Sina Weibo. The results confirmed that consumersâ perceptions of the usefulness and enjoyment of using the s-shopping system are critical predictors of their persistent usage. Moreover, informational social support from the virtual group also encourages ongoing participation in the collaborative shopping activities. In addition, personalization, social interaction and social presence support of the s-shopping system are discovered as remarkable antecedents of consumersâ usefulness, enjoyment and social support perceptions of the system. This paper fills in the research gap of s-shopping continuance and enriches s-shopping literature
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What drives consumers' e-loyalty to airlines web site? Conceptual framework and managerial implications
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure continuance intentions of online shopping for airlines web sites. The sample respondent 465online users in Saudi Arabia. A structural equation model confirms model fit. Perceived usefulness, enjoyment, social pressure, and loyalty incentives are determinants of online flight booking continuance in Saudi Arabia. This research moves beyond online booking intentions and includes factors affecting online booking continuance. The research model explains 53% of the intention to continue booking using airlines web sites
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Understanding the factors that derive continuance intention of e-shopping in Saudi Arabia: Age group differences in behaviour
The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia. The study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance online shopping intentions in Saudi Arabia.
The sample (n=465) consists of 68.8% women and 31.4% men, 348 younger than 35 years old and 117 older than 35. A structural equation model confirms model fit. The research findings confirm that Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents.
This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The model explains 65% of the intention to continue shopping online. The research findings suggest that online strategies cannot ignore either the direct and indirect effects on continuance intentions in Saudi Arabia. The model can be generalized across the three main commercial regions of Saudi Arabia
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The driving factors of continuance intention of e-shopping: Gender differences in behaviour - the case of Saudi Arabia
The objective of this study is to propose a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia.
The sample was 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fit. The research findings confirm that Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived usefulness to subjective norms and to continuous intention are not invariant between men and women.
This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 65% of the intention to continue shopping online. The research findings suggest that online strategies cannot ignore either the direct and indirect gender differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi Arabia
Driving online shopping: Spending and behavioral differences among women in Saudi Arabia
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective norms are determinants of online shopping continuance in Saudi Arabia. High and low online spenders among women in Saudi Arabia are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived site quality to perceived usefulness is not invariant between high and low e-shoppers in Saudi Arabia. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the female respondentsâ intention to continue shopping online. Online strategies cannot ignore either the direct and indirect spending differences on continuance intentions, and the model can be generalized across Saudi Arabia
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The factors driving online shopping in Saudi Arabia: Regional and behavioral differences among women
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure regional differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model fit. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Women in the eastern, western, and central region groups are equivalent. The structural weights are also largely equivalent, but the regression path from perceived usefulness to enjoyment is not invariant between female shoppers in the eastern and western regions or in the eastern and central regions. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 60% of the intention to continue shopping online. Furthermore, this research suggests that online strategies cannot ignore the influence of either direct or indirect regional differences on continuance intentions; the model can be generalized across Saudi Arabia
Adapting tam and ECT: continuance intention of e-shopping in Saudi Arabia
The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia. The study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance online shopping intentions. Structural equation model confirms model fit. The research findings confirm that Perceived
usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents.
This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The model explains 65% of the intention to continue shopping online. The research findings suggest that online strategies cannot ignore either the direct and indirect effects on
continuance intentions
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The factors driving online shopping in Saudi Arabia: Gender differences and behavior
PurposeâThis study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia.
Design/MethodologyâThe 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fit.
FindingsâPerceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are also largely equivalent, but the regression paths from perceived usefulness to subjective norms and to continuous intention are not invariant between men and women.
OriginalityâThis research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The research model explains 65% of the intention to continue shopping online.
Research ImplicationsâThis research suggests that online strategies cannot ignore either the direct and indirect gender differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi Arabia
e-Consumer Behaviour
Purpose â The primary purpose of this article is to bring together apparently disparate and yet
interconnected strands of research and present an integrated model of e-consumer behaviour. It
has a secondary objective of stimulating more research in areas identified as still being underexplored.
Design/methodology/approach â The paper is discursive, based on analysis and synthesis of econsumer
literature.
Findings â Despite a broad spectrum of disciplines that investigate e-consumer behaviour and
despite this special issue in the area of marketing, there are still areas open for research into econsumer
behaviour in marketing, for example the role of image, trust and e-interactivity. The
paper develops a model to explain e-consumer behaviour.
Research limitations/implications â As a conceptual paper, this study is limited to literature and
prior empirical research. It offers the benefit of new research directions for e-retailers in
understanding and satisfying e-consumers. The paper provides researchers with a proposed
integrated model of e-consumer behaviour.
Originality/value â The value of the paper lies in linking a significant body of literature within a
unifying theoretical framework and the identification of under-researched areas of e-consumer
behaviour in a marketing context
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The driving factors of continuance online shopping: Gender differences in behaviour the case of Saudi Arabia
This study proposes a revised technology acceptance model that integrates expectation confirmation
theory to measure gender differences with regard to continuance online shopping intentions in Saudi
Arabia. The 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation
model confirms model fit.
Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping
continuance in Saudi Arabia. Both male and female groups are equivalent. The structural weights are
also largely equivalent, but the regression paths from perceived usefulness to subjective norms and to
continuous intention are not invariant between men and women.
The model was operationally generalized across the whole of Saudi Arabia. This research moves
beyond online shopping intentions and includes factors affecting online shopping continuance. The
research model explains 65% of the intention to continue shopping online.
This research suggests that online strategies cannot ignore either the direct and indirect gender
differences on continuance intentions in Saudi Arabia. The model can be generalized across Saudi
Arabia
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