5 research outputs found

    Digital marketing, elements of the public sector competition value chain in Barranquilla, (Colombia)

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    La organizaci贸n en la actualidad est谩n obligadas a generar mayores beneficios a sus consumidores para lograr mayor posicionamiento en el mercado, eso depende del manejo de factores de competitividad internos y externos que predominan en las organizaciones medianas en el sector de la publicidad digital en Barranquilla. El objetivo de esta investigaci贸n fue describir el marketing digital del sector publicitario. La investigaci贸n es descriptiva con dise帽o no experimental y transversal. La muestra estuvo conformada por 15 empresas, cumpliendo los criterios: Empresa mediana, con departamento de Marketing digital, domiciliada en Barranquilla. Los resultados fueron descripci贸n el marketing digital del sector publicitario, de acuerdo a los factores internos y externos en estas empresas presentan donde existe una consistencia moderada en la din谩mica de respuesta de la empresa ante factores externos y viceversa. Se concluy贸 que las empresas de este sector requieren de estrategias que promuevan el desarrollo de los indicadores internos de competitividad que respondan a los factores cambiantes externo.The organization is currently forced to generate greater benefits to its consumers to achieve greater market positioning, that depends on the management of internal and external competitiveness factors that predominates in medium-sized organizations in the digital advertising sector in Barranquilla. The objective of this research was to describe the digital marketing of the advertising sector. The research is descriptive with non-experimental and transversal design. The sample was composed by 15 companies, fulfilling the criteria: Medium company, with department of Digital Marketing, placed in Barranquilla. The results were a description digital marketing of the advertising sector, according of the internal and external factors in these companies present where there is a moderate consistency in the dynamics of the company鈥檚 response to external factors and vice versa. It was concluded that companies in this sector have difficulties in strategies that promote the development of internal competitiveness indicators that respond to changing external factors

    Security-centric analysis and performance investigation of IEEE 802.16 WiMAX

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    IPTV Service Framework Based on Secure Authentication and Lightweight Content Encryption for Screen-Migration in Cloud Computing

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    These days, the advancing of smart devices (e.g. smart phones, tablets, PC, etc.) capabilities and the increase of internet bandwidth enables IPTV service provider to extend their services to smart mobile devices. User can just receive their IPTV service using any smart devices by accessing the internet via wireless network from anywhere anytime in the world which is convenience for users. However, wireless network communication has well a known critical security threats and vulnerabilities to user smart devices and IPTV service such as user identity theft, reply attack, MIM attack, and so forth. A secure authentication for user devices and multimedia protection mechanism is necessary to protect both user devices and IPTV services. As result, we proposed framework of IPTV service based on secure authentication mechanism and lightweight content encryption method for screen-migration in Cloud computing. We used cryptographic nonce combined with user ID and password to authenticate user device in any mobile terminal they passes by. In addition we used Lightweight content encryption to protect and reduce the content decode overload at mobile terminals. Our proposed authentication mechanism reduces the computational processing by 30% comparing to other authentication mechanism and our lightweight content encryption reduces encryption delay to 0.259 second

    An Improved Security Approach Based on Kerberos for M2M Open IPTV System

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