Are You Annoyed? The Effects of Mobile Device User Interface and Intrusiveness of Security Notifications on User Security Perceptions

Research on the behavioral-based security of information systems within organizations and for personal use has been common over the last decade, however little is known regarding how individuals perceive the security of their mobile devices. This study seeks to explore how the security notifications within a mobile application environment alter adoption and security-related beliefs concerning their device. We proposed a theoretical model based on the technology adoption and psychological theories, and conducted a set of controlled experiments with 351 subjects in six US universities. A structural equation modeling technique was utilized to examine the overall research model. The data analysis results demonstrate that the majority of our proposed hypotheses were significant. We find that disruptive mobile security notifications cause user irritation, which negatively impacts user perception about mobile security. Mobile device user interface also has compounding effects on users’ perceived usefulness and security with mobile devices

INVESTIGATING CONSUMERS’ REDEMPTION RESPONSES THROUGH THE INTERPLAY BETWEEN MESSAGE FRAMING AND PSYCHOLOGICAL DISTANCE IN MOBILE ADVERTISEMENT DESIGN

On the one hand, the increasing digitalization of commerce has put local owner operated retail outlets (LOOROs) under pressure to adapt their business models to the new technological and competitive environment as well as to the changing shopping habits of their customers. On the other hand, it also offers potential competitive advantages for them. This paper investigates the retailers’ perception of the competition and their perception of customer expectations, combined with a survey of the current use of digitalized services and the LOOROs readiness to increase the usage of digitalized services. Our results confirm that the perception of competitive pressure and customer expectations has a positive influence on LOOROs’ readiness to adopt new technologies and business models. But a significant number of the surveyed retailers underestimate the expectations of their customers and are reluctant to add digital services to their business portfolio. While our key findings are relevant insights for all LOOROs on their journey towards digitalization, our findings provide even more significant insights for all digital service providers aiming to take a slice of the still substantial market shares of LOOROs in rural areas

A RATIONAL CHOICE THEORY APPROACH TOWARDS A CAUSAL MODEL OF ONLINE ADVERTISING INTRUSIVENESS AND IRRITATION

Internet advertising has grown substantially, and represents the second-largest destination of advertising dollars in the USA. While those data are more difficult to find in other countries, it is expected that the future is similarly bright for the online advertising industry world-wide. This study proposed and tested a causal model that predicts (1) both intentions to return to the host site and recommend the site to others and (2) performance in successfully completing information retrieval tasks on a website. Those two ultimate dependent variables are, in turn, predicted by a user?s feelings of irritation and ad intrusiveness, which are, in turn, predicted by attitude toward the ad and repeated exposure of the ad. In a study involving 420 students, six of the eleven hypothesized relationships were supported: attitude toward the ad predicted intrusiveness; intrusiveness predicted irritation, intentions, and task performance; and both irritation and performance predicted intentions. The model explains 50% of the variance in irritation, 5% of the variance in intrusiveness, 1% of the variance in performance, and 21% of the variance in intentions, providing mixed support for the model

Ad Intrusiveness, Loss of Control, and Stress: A Psychophysiological Study

As Internet advertising has become increasingly important in supporting free content, advertisers are trying to find novel ad formats (such as timed pop-up ads) to compete for users’ attention. Thus, it is becoming increasingly important to understand the effects of advertising characteristics on users’ emotions. To this end, we examine the effects of the ad characteristics perceptual salience and interference with user control on users’ perceived attentional and behavioral control, attentional and behavioral intrusiveness, and ultimately, stress. In this paper, we propose a theoretical model and report the results of a preliminary study that triangulates self-report measures with objective measures of psychophysiological activation. Preliminary data from a study using 36 participants indicates that the ad characteristics perceptual salience and interference with user control influence users’ perceived attentional and behavioral control. Preliminary analysis of facial electromyography data also suggests an influence of ad characteristics on affective responses

Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards

This article argues that advertising ethics, traditionally focused on ad contents and vulnerable audiences, should be also applied to ad format intrusiveness. The increasing appearance of highly intrusive advertising formats resulted in an extraordinarily growth of ad blocking systems. To fight the economic costs of the ad blocker phenomenon, the most relevant agents of the industry have created a never seen Coalition for Better Ads including marketers, publishers, and agencies worldwide. This article analyses the experiments carried out by the Coalition to create Better Ads Standards establishing the limits of ad format intrusiveness to be implemented worldwide by means of self-regulation. Based on classical and current approaches to advertising ethics, this work explains that highly annoying ads should not only be banned for practical reasons but for overpassing ethical limits in terms of respect for the persuadee, equity of the persuasive appeal, and social responsibility for the common good. A basic exploratory replication study is presented to simulate further research on the ethical limits of intrusive advertising. Establishing which ad formats are allowed to continue and which ones should gradually disappear is such a relevant process for many stakeholders that it requires further discussion by consumers and scholars

Impact of Consumer Attitude and Online Video Advert Characteristics on Consumer Purchase Decision in Nuremberg Germany

Background: The global increased internet penetration has resulted in a shift in the way people do business. Similarly, marketers and companies have changed from traditional offline advertisements to online advertisement to increase their product reach and tap into new tech-survey customers who spend many hours online. Online Video Advertisement (OVA) is one of the forms of online advertisement that has witnessed tremendous growth over the last decade. With Germany being one of the countries with high internet penetration and high volumes of e-commerce, high internet and social media users, many companies have embraced OVA to reach this population with their brands. However, the consumers' knowledge, attitude, and perceptions of OVA have rarely been explored. It remains largely unknown how the OVA characteristics and consumer attitude on the OVA affect their purchase intention and purchase decision. In this study, we sought to assess the knowledge, attitude, and perceptions on OVA among consumers in Nuremberg, Germany and determine the influence of the OVA characteristics and consumer attitude on their purchase intention and decision. Methods: A cross-sectional study was carried out among conveniently selected Nuremberg adult residents. A semi-structured questionnaire administered online was used for data collection using Google forms. The data was imported into Excel for cleaning before being imported into IBM Statistical Package for Social Sciences (SPSS) version 26.0 for analysis. For descriptive analysis, frequencies and percentages were used for categorical variables, while for the Likert scale data, mean and standard deviation were used. The reliability of the Likert scales was assessed using Cronbach alpha. Pearson's correlation was used to determine the association between the different scales, while Linear and multiple linear regression were used to quantify the association between perceptions on OVA influence of the OVA characteristics and consumer attitude (explanatory variables) and purchase intention and decision (outcome variable). Results: Of the 206 participants, 128 (62.1%) were male. Most (135; 65.5%) had frequently seen OVA, 194 (94.2%), saw it in the last one month, 169 (82.0%) on YouTube, 13 (6.3%) on Facebook, and 7 (3.4%) on Instagram. A total of 195 (94.7%) preferred OVA with the skip option. More than half (104; 50.5%) agreed that OVA reinforce product familiarity. There was a strong significant positive correlation between attitude towards OVA (r=0.622; P-value<0.001) and content and quality of OVA (r=0.602; P-value<0.001) and purchase intention. In the multiple regression analysis, attitude towards OVA, invasiveness of OVA, and OVA quality and content were significantly associated with intention to purchase and purchase decision for the advertised product (P value<0.001). Conclusion: The positive attitude of the consumer on OVA, and its content and quality are key aspects that influence consumers to purchase the advertised product while invasiveness of the OVA seems to put them off. This has implication for marketers as these are key aspects that they need to consider in designing OVA to ensure that they result in improved sales hence value for money invested in OVA advertisements. Keywords: Online Video Advertisement, Consumer decision, consumer purchase, marketing. DOI: 10.7176/JMCR/81-01 Publication date:August 31st 202

Developing and Validating Feedback and Coherence Measures in Computer-mediated Communication

Interpersonal persuasion is definitionally distinguished from broadcast persuasion by the presence of anticipated personal feedback and message coherence. Distinguishing interpersonal from broadcast messages in computer-mediated communication (CMC) may be an important individual tactic for avoiding information overload and filtering spam; however, we found no existing measures suitable for assessing these factors in CMC. This deficiency motivated the present study to develop and validate feedback and coherence questionnaire measures and conduct an initial test of the relevance of these measures to CMC. The measures met recommended criteria for content validity, construct validity, reliability, and predictive validity. In addition, the measures predicted most of the variance in social presence subjects perceived in our test messages and entirely mediated effects of whether the purported message sender was known or unknown to our subjects. These findings suggest feedback and coherence are important antecedents to persuasion in email, texting, instant messaging, and similar forms of CMC