3 research outputs found
Modeling the Product Space as a Network
In the market basket setting, we are given a series of transactions each
composed of one or more items and the goal is to find relationships
between items, usually sets of items that tend to occur in the same
transaction. Association rules, a popular approach for mining such data,
are limited in the ability to express complex interactions between
items. Our work defines some of these limitations and addresses them by
modeling the set of transactions as a network. We develop both a general
methodology for analyzing networks of products, and a privacy-preserving
protocol such that product network information can be securely shared
among stores. In general, our network based view of transactional data
is able to infer relationships that are more expressive and expansive
than those produced by a typical association rules analysis
Ad-sponsored Business Models and Compatibility Incentives of Social Networks
This paper examines social networks' incentives to establish
compatibility under fee and ad-sponsored business models. I analyze the
competition between two social networks and show that compatibility is
only possible when the two networks are ad-sponsored. I also find that
even when both networks are ad-sponsored, a network with a significant
installed-base advantage may choose not to be compatible when the cost
from sharing the market outweighs the benefit from additional ad
profits. Finally, compatibility also requires a significant number of
single-homing users. The results are consistent with empirical
observations of social networks and suggest that increased adoption of
ad-sponsored business models may lead to many de-facto standards in
high-technology industries