An Approach to Satisfy Managerial Awareness of Strategic Events in the Field of M-Commerce

Continued success in business relies on the capability to notice changes in the market before others and to access expert experience and knowledge that has been built over many years. Today the increased usage of mobile commerce (M-commerce) in business produces opportunities to access these changes and information anywhere, anytime, and any place. The opportunities that arise from M-Commerce not only support increased engagement through multiple channels, but enable the development of a thriving market sector which is shifting how businesses make strategic decisions. The present study introduces a new approach to create managerial awareness of strategic events in the field of mobile commerce. Specifically, a new method including a tool is presented and validated using expert interviews

The Effect of Mobile Gamification on Brand Loyalty

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