Customer churn prediction in telecom using machine learning and social network analysis in big data platform

Customer churn is a major problem and one of the most important concerns for large companies. Due to the direct effect on the revenues of the companies, especially in the telecom field, companies are seeking to develop means to predict potential customer to churn. Therefore, finding factors that increase customer churn is important to take necessary actions to reduce this churn. The main contribution of our work is to develop a churn prediction model which assists telecom operators to predict customers who are most likely subject to churn. The model developed in this work uses machine learning techniques on big data platform and builds a new way of features' engineering and selection. In order to measure the performance of the model, the Area Under Curve (AUC) standard measure is adopted, and the AUC value obtained is 93.3%. Another main contribution is to use customer social network in the prediction model by extracting Social Network Analysis (SNA) features. The use of SNA enhanced the performance of the model from 84 to 93.3% against AUC standard. The model was prepared and tested through Spark environment by working on a large dataset created by transforming big raw data provided by SyriaTel telecom company. The dataset contained all customers' information over 9 months, and was used to train, test, and evaluate the system at SyriaTel. The model experimented four algorithms: Decision Tree, Random Forest, Gradient Boosted Machine Tree "GBM" and Extreme Gradient Boosting "XGBOOST". However, the best results were obtained by applying XGBOOST algorithm. This algorithm was used for classification in this churn predictive model.Comment: 24 pages, 14 figures. PDF https://rdcu.be/budK

An Open Source Based Data Warehouse Architecture to Support Decision Making in the Tourism Sector

In this paper an alternative Tourism oriented Data Warehousing architecture is proposed which makes use of the most recent free and open source technologies like Java, Postgresql and XML. Such architecture's aim will be to support the decision making process and giving an integrated view of the whole Tourism reality in an established context (local, regional, national, etc.) without requesting big investments for getting the necessary software.Tourism, Data warehousing architecture

The potential of semantic paradigm in warehousing of big data

Big data have analytical potential that was hard to realize with available technologies. After new storage paradigms intended for big data such as NoSQL databases emerged, traditional systems got pushed out of the focus. The current research is focused on their reconciliation on different levels or paradigm replacement. Similarly, the emergence of NoSQL databases has started to push traditional (relational) data warehouses out of the research and even practical focus. Data warehousing is known for the strict modelling process, capturing the essence of the business processes. For that reason, a mere integration to bridge the NoSQL gap is not enough. It is necessary to deal with this issue on a higher abstraction level during the modelling phase. NoSQL databases generally lack clear, unambiguous schema, making the comprehension of their contents difficult and their integration and analysis harder. This motivated involving semantic web technologies to enrich NoSQL database contents by additional meaning and context. This paper reviews the application of semantics in data integration and data warehousing and analyses its potential in integrating NoSQL data and traditional data warehouses with some focus on document stores. Also, it gives a proposal of the future pursuit directions for the big data warehouse modelling phases

Data-Driven Shape Analysis and Processing

Data-driven methods play an increasingly important role in discovering geometric, structural, and semantic relationships between 3D shapes in collections, and applying this analysis to support intelligent modeling, editing, and visualization of geometric data. In contrast to traditional approaches, a key feature of data-driven approaches is that they aggregate information from a collection of shapes to improve the analysis and processing of individual shapes. In addition, they are able to learn models that reason about properties and relationships of shapes without relying on hard-coded rules or explicitly programmed instructions. We provide an overview of the main concepts and components of these techniques, and discuss their application to shape classification, segmentation, matching, reconstruction, modeling and exploration, as well as scene analysis and synthesis, through reviewing the literature and relating the existing works with both qualitative and numerical comparisons. We conclude our report with ideas that can inspire future research in data-driven shape analysis and processing.Comment: 10 pages, 19 figure