Теоретические основы использования социальной рекламы в Украине

У статті розглядаються основні підходи до визначення поняття та класифікації соціальної реклами, розглянуто праці науковців та нормативно-правові документи щодо визначення її провідних напрямів, суб’єктів, функцій, принципів та умов ефективності.Article is deals with the basic approaches to the definition and classification of social advertising, reviewed scientific work and legal documents relating to the definition, its leading trends, actors, functions, principles and conditions for effectiveness.В статье рассматриваются основные подходы к определению понятия и классификации социальной рекламы, рассмотрены научные труды и нормативно-правовые документы, касающиеся определения понятия, её ведущих направлений, субъектов, функций, принципов и условий эффективности

Formalization of the partnering structure for networked businesses

Rapidly changing market demands and increasing competitive pressure cause many businesses implement changes to the way they conduct business. One of these changes is the decision to collaborate with other businesses, forming what we call a 'networked business'. Networked businesses are formed by different organizations working together to reach a common goal. For the participating organizations in a networked business to be able to promptly react to their customers' needs, they must set up as cornerstone a well-defined collaborative partnering structure. In this report we discuss the partnering structure of networked businesses and present a framework for its formalization. Using a case study, we illustrate that existing approaches for value modeling, roles specification, and responsibilities definition can be used successfully if employed in a unifying way to address this structure concept

A theoretical and formal model for knowledge management systems

Knowledge management is now a huge domain, where it is difficult to have a clear view of the manipulated concepts and their crossed-relations. The development of that domain requires now a theoretical framework including concepts from various theories as Knowledge Economy, Information Systems, Knowledge theories (in particular Nonaka's theory), Communities of practice (Wenger's theory), General System Theory, Semiotic, Information theory, Knowledge Worker concept …This paper is an attempt to provide sound basis for such a framework, with a mathematical formalism. The formalism is inspired by the one used in Information System Theory, based on General System Theory (OID Model). The proposed model is structured by the set of networks (or communities) of Knowledge Workers, A, the Information System, I, and the Knowledge Capital, K (AIK model). Different morphisms, functions and operators provide classical KM links (or knowledge flows) and KM combinations for those subsystems.KM formalism, Knowledge management, KM framework , Knowledge theories

Smoked marine fish from Western Region, Ghana: a value chain assessment

The value chain analysis of ths report focused on smoked marine fish- overwhelmingly the most important fish product originating in Western Region, Ghana. Smoked fish from Western Region is mainly destined for the domestic market where demand is very strong. Small quantities of smoked fish are destined for markets in Togo, Benin and Nigeria. The underlying objective of the fisheries value chain analysis is to identify opportunities for growth in the fisheries value chain, with an emphasis on those opportunities that have the potential to generate significant additional livelihoods, particularly at the level of the fishing communities and for low-income groups. The results from the value chain analysis will be used to identify pilot interventions to promote those livelihood outcomes. The main focus for the study is smoked fish (major species/product forms) destined for domestic markets. However, work will also be undertaken on the fresh fish trade and frozen fish to find out more about the significance of these value chains.Cured products, Food fish, Marketing, Processing fishery products, Ghana,

ICT–supported reforms of service delivery in Flemish cities: testing the concept of 'information ecology'

This paper explores organizational reforms in Flemish cities related to making the cities’ individual service delivery more efficient, customer orientated, customer friendly and integrated. The paper is the first one of a recently started research project and PhD research about the complexity of managing ICT-supported change of ‘individual’ service delivery. The overall objective of this paper is to set the stage for the research project’s research design in terms of its theoretical framework. Therefore, we report about our first explorative, inductive and descriptive findings related to this type of change within one city. We firstly inductively report about the objectives and the objects of change. Secondly, we develop a provisional theoretical framework. We therefore take the notion of an information ecology as a conceptual starting point and use a combination of elements of neo-institutional theory, system theory and a political perspective on organizational development. In order to explore the potentialities of this approach, we test the framework’s value for understanding the changes within the city. The framework enabled us to describe and analyze this type of reforms without neglecting the complexity of these changes. It tries to link some important public administration theories to the study of the e-government phenomenon that is still an important challenge. The most important lesson is that further refinement of the conceptual framework is needed. Although the analysis shows that the framework offers a conceptual basis to analyze front and back office reforms within public organizations, it still lacks a full and straightforward operationalization of its components, constructs, relations, etc

Can mobile eco-systems for technical innovations be standardized? The case of mobile wallets and contactless communication

This paper puts focus on the application of Near Field Communication technology (NFC) to mobile payments. Uncertainties about global policies open for a variety of local business policies. Taking into account different representations of actor interaction as described by different eco-systems by different policy forums the main research question to be discussed in the paper is: Can policies or standards describing actor roles and responsibilities for technical innovations like mobile payments remove obstacles for introduction of the innovation? Different types of industry forums are not only involved in strictly technical matters but also discuss and describe visions about how a new technique might be applied in business life. They suggest different business architectures, (not only a technical architecture), where roles of different type of actors and relations between actors are outlined based on ideas about so called eco-systems. Against this background the paper first discusses how NFC enabled mobile payments currently attracts a lot of attention and identifies four possible development paths making it happen. The paper discusses and compares how global policy networks describe the technical and business architectures for mobile payments. The paper uses a business practice analytical framework and an industrial network framework to identify major problems in connecting global and local policies. Some comments on further research finalize the paper. --Near Field Communication,mobile payments,global policy,business architecture,policy forum,industrial networks,practice

Regional Technolgy Policy and Factors Shaping Local Innovation Networks in Small German Cities

Local innovation networks have been considered to be particularly important to innovation and technological change and to the growth prospects of regions and cities in Germany. Accordingly, innovation is a process that results from various (economic and social) interactions of different institutions located in a given region. Consequently, when analysing the local (or regional) innovation system, one should not only investigate the (horizontal and vertical) relations among firms but also the contacts with universities and other research institutions. Furthermore, the role of government agencies and interest groups that provide financial support as well as commercial and technical information should also be taken into account in the context of the regional innovation system. However, the review of relevant theoretical and empirical investigations related to the German experience shows that such innovation and R&D cooperation networks appear to be less significant than expected. In particular those high-tech firms in small-sized German cities have a direct access to the international innovation network, which quite often has made a more crucial contribution to their business performances than the regional and national ones have done. In general various regional technology policy measures adopted in German states (provision of research infrastructure, establishment of technology centres, innovative SME support programmes, etc.) have been more successful in already economically better-off large cities but failed to establish a significant intra-technological cooperation among partners in the rather less-developed areas which lack sufficient know-how, a socio-cultural and institutional infrastructure and a certain degree of entrepreneurial tradition. Apat from offering a critical review of relevant theoretical and empirical research, this study introduces the present regional technology and R&D promotion policies in German states and examines the distinctive characteristics of the local innovation system, emphasising the experiences of two small cities, Landshut and Bochum.

Smoked marine fish from Western Region, Ghana: a value chain assessment

The value chain analysis of ths report focused on smoked marine fish- overwhelmingly the most important fish product originating in Western Region, Ghana. Smoked fish from Western Region is mainly destined for the domestic market where demand is very strong. Small quantities of smoked fish are destined for markets in Togo, Benin and Nigeria. The underlying objective of the fisheries value chain analysis is to identify opportunities for growth in the fisheries value chain, with an emphasis on those opportunities that have the potential to generate significant additional livelihoods, particularly at the level of the fishing communities and for low-income groups. The results from the value chain analysis will be used to identify pilot interventions to promote those livelihood outcomes. The main focus for the study is smoked fish (major species/product forms) destined for domestic markets. However, work will also be undertaken on the fresh fish trade and frozen fish to find out more about the significance of these value chains

Global Health Governance: Conflicts on Global Social Rights

This paper analyses the impact of new institutional structures in global health governance on the realization of social rights in poor countries. Meanwhile, health is broadly seen as an import precondition for social and economic development. This leads to an integration of the “diseases of the poor” (basically infectious diseases) into strategies of fighting poverty. Considering the example of global HIV/AIDS politics, the paper argues that new governance modes increase the participation of civil society groups and affected communities, but that they are also frequently instrumentalised by powerful actors to pursue their particular interests. In fact, increasing resources are mobilized for the fight against poverty related diseases. The paper concludes that global health governance is characterized by a combination of moral values and material interests which does not guarantee a comprehensive realization of social rights, but which allows some progress in the fight against poverty-related diseases – a precondition of the possible further realization of social rights.Global Health Governance; New Governance Modes, International Organizations; Social Rights; Global Social Justice; Developing Countries; HIV/AIDS Politics

The role of Tokyo in Japanese climate policy - from the viewpoint of multi- level governance

Climate Change is becoming an increasingly important environmental issue these days. During the past ten years, Tokyo Metropolitan Government(TMG) has developed a proactive climate policy and have led to similar policies in other local governments, as well as the Japanese government. This paper attempts to deal with the research question directed at the roles of TMG and other actors in policy-making process of a specific policy field: What roles had TMG and other stakeholders played in solar thermal policy making process to revitalize stagnating Japanese market? Three data collection methods were used for this research such as document survey, participant observation and interviews. This study clarified the important roles of TMG and other stakeholders in solar thermal policy-making process. It is worth noting that TMG and several actors had strongly promoted its solar thermal policy without adequate support from national government. This study will shed further light on the role of TMG in Japanese climate policy with respect to multi-level governance