60,375 research outputs found
CASP-DM: Context Aware Standard Process for Data Mining
We propose an extension of the Cross Industry Standard Process for Data
Mining (CRISPDM) which addresses specific challenges of machine learning and
data mining for context and model reuse handling. This new general
context-aware process model is mapped with CRISP-DM reference model proposing
some new or enhanced outputs
Privacy Preserving Utility Mining: A Survey
In big data era, the collected data usually contains rich information and
hidden knowledge. Utility-oriented pattern mining and analytics have shown a
powerful ability to explore these ubiquitous data, which may be collected from
various fields and applications, such as market basket analysis, retail,
click-stream analysis, medical analysis, and bioinformatics. However, analysis
of these data with sensitive private information raises privacy concerns. To
achieve better trade-off between utility maximizing and privacy preserving,
Privacy-Preserving Utility Mining (PPUM) has become a critical issue in recent
years. In this paper, we provide a comprehensive overview of PPUM. We first
present the background of utility mining, privacy-preserving data mining and
PPUM, then introduce the related preliminaries and problem formulation of PPUM,
as well as some key evaluation criteria for PPUM. In particular, we present and
discuss the current state-of-the-art PPUM algorithms, as well as their
advantages and deficiencies in detail. Finally, we highlight and discuss some
technical challenges and open directions for future research on PPUM.Comment: 2018 IEEE International Conference on Big Data, 10 page
Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda
Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online
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