A Survey of Location Prediction on Twitter

Locations, e.g., countries, states, cities, and point-of-interests, are central to news, emergency events, and people's daily lives. Automatic identification of locations associated with or mentioned in documents has been explored for decades. As one of the most popular online social network platforms, Twitter has attracted a large number of users who send millions of tweets on daily basis. Due to the world-wide coverage of its users and real-time freshness of tweets, location prediction on Twitter has gained significant attention in recent years. Research efforts are spent on dealing with new challenges and opportunities brought by the noisy, short, and context-rich nature of tweets. In this survey, we aim at offering an overall picture of location prediction on Twitter. Specifically, we concentrate on the prediction of user home locations, tweet locations, and mentioned locations. We first define the three tasks and review the evaluation metrics. By summarizing Twitter network, tweet content, and tweet context as potential inputs, we then structurally highlight how the problems depend on these inputs. Each dependency is illustrated by a comprehensive review of the corresponding strategies adopted in state-of-the-art approaches. In addition, we also briefly review two related problems, i.e., semantic location prediction and point-of-interest recommendation. Finally, we list future research directions.Comment: Accepted to TKDE. 30 pages, 1 figur

Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Modeling Taxi Drivers' Behaviour for the Next Destination Prediction

In this paper, we study how to model taxi drivers' behaviour and geographical information for an interesting and challenging task: the next destination prediction in a taxi journey. Predicting the next location is a well studied problem in human mobility, which finds several applications in real-world scenarios, from optimizing the efficiency of electronic dispatching systems to predicting and reducing the traffic jam. This task is normally modeled as a multiclass classification problem, where the goal is to select, among a set of already known locations, the next taxi destination. We present a Recurrent Neural Network (RNN) approach that models the taxi drivers' behaviour and encodes the semantics of visited locations by using geographical information from Location-Based Social Networks (LBSNs). In particular, RNNs are trained to predict the exact coordinates of the next destination, overcoming the problem of producing, in output, a limited set of locations, seen during the training phase. The proposed approach was tested on the ECML/PKDD Discovery Challenge 2015 dataset - based on the city of Porto -, obtaining better results with respect to the competition winner, whilst using less information, and on Manhattan and San Francisco datasets.Comment: preprint version of a paper submitted to IEEE Transactions on Intelligent Transportation System