Emotions, Demographics and Sociability in Twitter Interactions

The social connections people form online affect the quality of information they receive and their online experience. Although a host of socioeconomic and cognitive factors were implicated in the formation of offline social ties, few of them have been empirically validated, particularly in an online setting. In this study, we analyze a large corpus of geo-referenced messages, or tweets, posted by social media users from a major US metropolitan area. We linked these tweets to US Census data through their locations. This allowed us to measure emotions expressed in the tweets posted from an area, the structure of social connections, and also use that area's socioeconomic characteristics in analysis. %We extracted the structure of online social interactions from the people mentioned in tweets from that area. We find that at an aggregate level, places where social media users engage more deeply with less diverse social contacts are those where they express more negative emotions, like sadness and anger. Demographics also has an impact: these places have residents with lower household income and education levels. Conversely, places where people engage less frequently but with diverse contacts have happier, more positive messages posted from them and also have better educated, younger, more affluent residents. Results suggest that cognitive factors and offline characteristics affect the quality of online interactions. Our work highlights the value of linking social media data to traditional data sources, such as US Census, to drive novel analysis of online behavior.Comment: International Conference on the Web and Social Media (ICWSM2016

Two Types of Social Grooming Methods depending on the Trade-off between the Number and Strength of Social Relationships

Humans use various social bonding methods known as social grooming, e.g. face to face communication, greetings, phone, and social networking sites (SNS). SNS have drastically decreased time and distance constraints of social grooming. In this paper, I show that two types of social grooming (elaborate social grooming and lightweight social grooming) were discovered in a model constructed by thirteen communication data-sets including face to face, SNS, and Chacma baboons. The separation of social grooming methods is caused by a difference in the trade-off between the number and strength of social relationships. The trade-off of elaborate social grooming is weaker than the trade-off of lightweight social grooming. On the other hand, the time and effort of elaborate methods are higher than lightweight methods. Additionally, my model connects social grooming behaviour and social relationship forms with these trade-offs. By analyzing the model, I show that individuals tend to use elaborate social grooming to reinforce a few close relationships (e.g. face to face and Chacma baboons). In contrast, people tend to use lightweight social grooming to maintain many weak relationships (e.g. SNS). Humans with lightweight methods who live in significantly complex societies use various social grooming to effectively construct social relationships.Comment: Accepted by Royal Society Open Scienc