Advancing the Egyptian Public Broadcaster to Compete in the Digital Era

In light of the dramatic technological developments the media industry is witnessing in Egypt and the region, the Egyptian public broadcaster seems missing from the scene. While many privately owned channels are offering some form of online catch-up service, the first Egyptian broadcaster is still very weak online with some presence on YouTube that does not meet the opportunities other broadcasters are benefiting from in the region as well as globally. Through a series of in-depth interviews, the study aims at closely examining the strengths and weaknesses of the current digital presence of the Egyptian public broadcaster and providing recommendations on how it can be enabled to compete with privately owned competitors. Having the legacy in the realm of linear TV in the Middle East and currently undergoing a renovation process in terms of content that is planned strongly compete within the upcoming period, a strong digital presence is a must and a key factor to succeeding in reaching such a goal. The study will identify the different formats and business models for existing competition and formulate the digital strategy that would best suit the current state of the public broadcaster

MediaSync: Handbook on Multimedia Synchronization

This book provides an approachable overview of the most recent advances in the fascinating field of media synchronization (mediasync), gathering contributions from the most representative and influential experts. Understanding the challenges of this field in the current multi-sensory, multi-device, and multi-protocol world is not an easy task. The book revisits the foundations of mediasync, including theoretical frameworks and models, highlights ongoing research efforts, like hybrid broadband broadcast (HBB) delivery and users' perception modeling (i.e., Quality of Experience or QoE), and paves the way for the future (e.g., towards the deployment of multi-sensory and ultra-realistic experiences). Although many advances around mediasync have been devised and deployed, this area of research is getting renewed attention to overcome remaining challenges in the next-generation (heterogeneous and ubiquitous) media ecosystem. Given the significant advances in this research area, its current relevance and the multiple disciplines it involves, the availability of a reference book on mediasync becomes necessary. This book fills the gap in this context. In particular, it addresses key aspects and reviews the most relevant contributions within the mediasync research space, from different perspectives. Mediasync: Handbook on Multimedia Synchronization is the perfect companion for scholars and practitioners that want to acquire strong knowledge about this research area, and also approach the challenges behind ensuring the best mediated experiences, by providing the adequate synchronization between the media elements that constitute these experiences