A hybrid model for migrating customer segmentation with missing attributes

Due to missing attributes in an enterprise's database, migrating customer segmentation results from external dataset to enterprise database in difficult. In this paper, a hybrid model, called HMCS model, is presented. This model artificially generates values of missing attributes based on external dataset and populates them to enterprise database. Based on this model, an application in a telecom application is reported. Application indicates the presented model can produce acceptable segmentation results on the enterprise dataset which is with missing attributes. © 2013 IEEE