A generic and extensible information infrastructure framework for mass-customizing platform products

This paper discusses the design and development of an information infrastructure for customizing platform products on a mass scale. The resulting framework provides a technology forum for the Mass Customization (MC) and Platform Product Development (PPD) communities to deploy their most advanced tools and techniques as online services, in order to enable and facilitate meaningful interoperability of information and knowledge management. The design and development have been based on MC concepts and latest Information Technology constructs. A special language, ppXML, is derived from XML for modelling platform products, such that different PPD and MC Web services can exchange the information in the common language. prdUDDI and mcPortal provide useful facilities for different groups of users to register, deploy, search and activate their PPD and MC services with the portal. A case study on applying a platform product customization (PPc) Web service is presented to demonstrate how the portal is utilized and to identify what features are important to the users.link_to_subscribed_fulltex

ANTECEDENTS AND CONSEQUENCES OF CONSUMER – CUSTOMIZED PRODUCT IDENTIFICATION: AN IDENTITY THEORY PERSPECTIVE

Customization is considered one of the key sources of value creation in a highly competitive and segmented market. Recent research has demonstrated that the key to successful customization experiences lies in the degree to which consumers feel connected to a product that is customized. This study investigated consumers’ psychological connection to customized products by exploring the variable, “consumer-customized product identification (C-C identification).” Building upon identity theory and research on “extended self,” this study investigated (1) two key antecedents that influence C-C identification, (2) attitudinal and behavioral consequences of C-C identification, and (3) the moderating role of product involvement in C-C identification development