White, Man, and Highly Followed: Gender and Race Inequalities in Twitter

Social media is considered a democratic space in which people connect and interact with each other regardless of their gender, race, or any other demographic factor. Despite numerous efforts that explore demographic factors in social media, it is still unclear whether social media perpetuates old inequalities from the offline world. In this paper, we attempt to identify gender and race of Twitter users located in U.S. using advanced image processing algorithms from Face++. Then, we investigate how different demographic groups (i.e. male/female, Asian/Black/White) connect with other. We quantify to what extent one group follow and interact with each other and the extent to which these connections and interactions reflect in inequalities in Twitter. Our analysis shows that users identified as White and male tend to attain higher positions in Twitter, in terms of the number of followers and number of times in user's lists. We hope our effort can stimulate the development of new theories of demographic information in the online space.Comment: In Proceedings of the IEEE/WIC/ACM International Conference on Web Intelligence (WI'17). Leipzig, Germany. August 201

eWOM & Referrals in Social Network Services

If a few decades ago the development of the Internet was instrumental in the interconnection between markets, nowadays the services provided by Web 2.0, such as social network sites (SNS) are the cutting edge. A proof of this trend is the exponential growth of social network users. The main objective of this work is to explore the mechanisms that promote the transmission and reception (WOM and referrals) of online opinions, in the context of the SNS, by buyers of travel services. The research includes some research lines: technology acceptance model (TAM), Social Identification Theory and Word-of-Mouth communication in virtual environment (eWOM). Based on these theories an explicative model has been proposed applying SEM analysis to a sample of SNS users’ of tourist service buyers. The results support the majority of the hypotheses and some relevant practical and theoretical implications have been pointed out for tourist managers

MANAGING POLICY NETWORKS: A SOCIAL MARKETING- AND COLLECTIVE INTELLIGENCE SYSTEMS-DRIVEN VIEW

This research contributes a new view of Policy Networks (PN) management. The research object is a successful PN practice in the Basque Country (BC) over an 8-year period, in relation to Local Agenda 21 (LA21) promotion. The Basque experience is studied using a qualitative and a quantitative approach. PNs are viewed as social marketing-driven collective intelligence systems built to have an effect on municipality commitment to LA21 (in terms of value, satisfaction and loyalty). The research concludes that by fostering the co-development ‘genome’ (a mix of co-decision, co-creation, love, glory and money ‘genes’) a commitment to the new tool is achieved.

On the Promotion of the Social Web Intelligence

Given the ever-growing information generated through various online social outlets, analytical research on social media has intensified in the past few years from all walks of life. In particular, works on social Web intelligence foster and benefit from the wisdom of the crowds and attempt to derive actionable information from such data. In the form of collective intelligence, crowds gather together and contribute to solving problems that may be difficult or impossible to solve by individuals and single computers. In addition, the consumer insight revealed from social footprints can be leveraged to build powerful business intelligence tools, enabling efficient and effective decision-making processes. This dissertation is broadly concerned with the intelligence that can emerge from the social Web platforms. In particular, the two phenomena of social privacy and online persuasion are identified as the two pillars of the social Web intelligence, studying which is essential in the promotion and advancement of both collective and business intelligence. The first part of the dissertation is focused on the phenomenon of social privacy. This work is mainly motivated by the privacy dichotomy problem. Users often face difficulties specifying privacy policies that are consistent with their actual privacy concerns and attitudes. As such, before making use of social data, it is imperative to employ multiple safeguards beyond the current privacy settings of users. As a possible solution, we utilize user social footprints to detect their privacy preferences automatically. An unsupervised collaborative filtering approach is proposed to characterize the attributes of publicly available accounts that are intended to be private. Unlike the majority of earlier studies, a variety of social data types is taken into account, including the social context, the published content, as well as the profile attributes of users. Our approach can provide support in making an informed decision whether to exploit one\u27s publicly available data to draw intelligence. With the aim of gaining insight into the strategies behind online persuasion, the second part of the dissertation studies written comments in online deliberations. Specifically, we explore different dimensions of the language, the temporal aspects of the communication, as well as the attributes of the participating users to understand what makes people change their beliefs. In addition, we investigate the factors that are perceived to be the reasons behind persuasion by the users. We link our findings to traditional persuasion research, hoping to uncover when and how they apply to online persuasion. A set of rhetorical relations is known to be of importance in persuasive discourse. We further study the automatic identification and disambiguation of such rhetorical relations, aiming to take a step closer towards automatic analysis of online persuasion. Finally, a small proof of concept tool is presented, showing the value of our persuasion and rhetoric studies

State of the art 2015: a literature review of social media intelligence capabilities for counter-terrorism

Overview This paper is a review of how information and insight can be drawn from open social media sources. It focuses on the specific research techniques that have emerged, the capabilities they provide, the possible insights they offer, and the ethical and legal questions they raise. These techniques are considered relevant and valuable in so far as they can help to maintain public safety by preventing terrorism, preparing for it, protecting the public from it and pursuing its perpetrators. The report also considers how far this can be achieved against the backdrop of radically changing technology and public attitudes towards surveillance. This is an updated version of a 2013 report paper on the same subject, State of the Art. Since 2013, there have been significant changes in social media, how it is used by terrorist groups, and the methods being developed to make sense of it.  The paper is structured as follows: Part 1 is an overview of social media use, focused on how it is used by groups of interest to those involved in counter-terrorism. This includes new sections on trends of social media platforms; and a new section on Islamic State (IS). Part 2 provides an introduction to the key approaches of social media intelligence (henceforth ‘SOCMINT’) for counter-terrorism. Part 3 sets out a series of SOCMINT techniques. For each technique a series of capabilities and insights are considered, the validity and reliability of the method is considered, and how they might be applied to counter-terrorism work explored. Part 4 outlines a number of important legal, ethical and practical considerations when undertaking SOCMINT work

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse