Consumers’ attitudes of e-commerce in China

This research studied the problem of B2C and C2Cconsumers’ attitudes towards trust of the businesstransaction process in China by using the“Consumer Attitudes towards Trust in the e-Business Model.” Four factors in the model wereanalyzed, privacy, security, financial institution andtrusted seal. From this analysis, the conclusion onthe consumers’ attitudes was drawn

Evaluating trust in electronic commerce : a study based on the information provided on merchants' websites

Lack of trust has been identified as a major problem hampering the growth of Electronic Commerce (EC). It is reported by many studies that a large number of online shoppers abandon their transactions because they do not trust the website when they are asked to provide personal information. To support trust, we developed an information framework model based on research on EC trust. The model is based on the information a consumer expects to find on an EC website and that is shown from the literature to increase his/her trust towards online merchants. An information extraction system is then developed to help the user find this information. In this paper, we present the development of the information extraction system and its evaluation. This is then followed by a study looking at the use of the identified variables on a sample of EC websites

CONSUMERS’ WILLINGNESS TO BUY FOOD VIA THE INTERNET: A REVIEW OF THE LITTERATURE AND A MODEL FOR FUTURE RESEARCH

In the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium, product, consumer, firm and environment are distinguished. In order to draw the various results together and provide a coherent framework for future research, we then propose a model which combines the Theory of Planned Behaviour and the lifestyle construct. The model can be used to analyse how beliefs affecting consumers intention to buy food via the Internet are formed and changed due to experience with such shoppingNo keywords;

A structural equation model of the determinants of repeat purchase behaviour of online grocery shoppers in the UK

PhD ThesisThe thesis aims at developing a structural equation model of the determinants of repeat online grocery shopping behaviour. In particular, it examines online grocery shopping behaviour, sample and characteristics of shoppers, identifies key constructs that are the determinants of online grocery repurchase behaviour, and formulates a structural equation model in terms of the key determinants. Previous key literatures related to online grocery shopping are first reviewed and a conceptual framework comprising the various hypotheses is proposed, and then empirically examined. Quantitative research method based on an online survey is employed and a total of 333 respondents form the sample for this research. Confirmatory factor analysis is used to assess the fit of the measurement model and to refine the constructs. Structural model is also employed to investigate any causal relationships among the constructs based on the proposed model and the hypotheses paths. With respect to the results of demographic profiles, online grocery shoppers are identified as women, age group of 18-34 years old, full-time workers, having a moderate income and higher educational level, and living with another adult without children. In addition, the results indicate that six constructs, perceived usefulness, perceived ease of use, shopping enjoyment in a store, social influence, post-purchase attributive satisfaction and attitudes towards online grocery shopping, are involved in the consumer’s repeat online grocery shopping behaviour. Moreover, the proposed theoretical framework has all consistent and valid scales for each of the constructs, and the measurement model for each construct shows good measures of fit explaining data reasonably well. Associated with the structural model, it is found that the construct of post-purchase attributive satisfaction has the strongest direct effect on consumers’ attitudes towards online grocery shopping, and the strongest both direct and indirect effects on consumers’ repeat online grocery purchasing intentions. Indirect route is developed through consumer’s attitude although this route is much weaker than that from direct relationship.Newcastle University International Postgraduate Scholarship