PERFORMANCE ANALYSIS OF COMPANIES IN SERBIA BASED ON THE LMAW-DNMA METHOD

Recently, the importance of applying multi-criteria decision-making methods in the economy has been increasing. With their help, more realistic results are achieved in the function of improvement in the future by applying relevant measures. Based on that, this paper analyzes the performance of companies in Serbia based on the LMAW-DNMA method. According to the results of the DNMA method, the top five companies in Serbia include: TELEKOM SRBIJA AD BELGRADE, DELTA HOLDING DOO BELGRADE, MK GROUP DOO BELGRADE, JP SRBIJAGAS NOVI SAD and HEMOFARM AD VRŠAC. The best performance was recorded at the company TELEKOM SRBIJA AD, BELGRADE. The company with the worst performance is YURA CORPORATION DOO RAČA. This positioning of companies in Serbia according to performance was influenced by numerous factors. These are: general economic conditions, inflation, interest rate, exchange rate, employment, living standards of the population, the Covid-19 pandemic, and the energy crisis. Likewise, the efficiency of human resource, asset, capital, sales and profit management. The application of new concepts of cost management (for example, calculation of costs by basic activities) and digitization of the entire business play a significant role in this. Effective control of these and other factors can significantly influence the achievement of the target performance of companies in Serbia

Research of the economic positioning of the Western Balkan countries using the LOPCOW and EDAS methods

The issue of analyzing the factors of the dynamics of the economic performance of each economy, which means also the countries of Western Balkan (Albania, Bosnia and Herzegovina, Montenegro, Kosovo, North Macedonia, and Serbia), is continuously very current, challenging, significant and complex. Adequate control of the analyzed economic indicators can have a significant impact on the achievement of the target economic performance of each economy, including the countries of the Western Balkans. The application of multi-criteria decision-making methods enables adequate control of the key factors of the economic performances of the economies of the Western Balkan countries. In this paper, starting from that, the economic performances of the economies of the Western Balkan countries are comparatively analyzed based on the LOPCOW-EDAS method. According to the results of the given research, Serbia is the leading country in the Western Balkans in terms of economic performance. Followed by: Montenegro, Kosovo, North Macedonia, Albania, and Bosnia and Herzegovina. Recently, the economic performance of the Serbian economy has significantly improved. Adequate control of relevant influential factors can greatly influence the achievement of the target economic performance of the Serbian economy. The digitization of the company's entire operations certainly plays a significant role in this