2 research outputs found
A Cognitive Processes Analysis of Individuals' Use of Location-based Services
The recent profusion of smartphones in the mobile industry offers new opportunities for mobile
services vendors. One of the most influenced service categories is location-based services (LBS).
Based on insights from behavioural decision-making, a theoretical framework is developed to analyse
individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking.
Our research is based on two studies. First, we investigated the use of LBS through semistructured
interviews of smartphone users. Second, we explored daily LBS use through a study based
on diaries. The findings highlight the distinct value dimension in specific contexts of use and the
positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS
can be described by either a comparative mode based on the value of LBS in relation to other
available options, or by an intuitive mode where past experiences trigger the use of heuristics. These
modes in turn underscore the positive influences on the continuance of LBS use