Auditing Search Engines for Differential Satisfaction Across Demographics

Many online services, such as search engines, social media platforms, and digital marketplaces, are advertised as being available to any user, regardless of their age, gender, or other demographic factors. However, there are growing concerns that these services may systematically underserve some groups of users. In this paper, we present a framework for internally auditing such services for differences in user satisfaction across demographic groups, using search engines as a case study. We first explain the pitfalls of na\"ively comparing the behavioral metrics that are commonly used to evaluate search engines. We then propose three methods for measuring latent differences in user satisfaction from observed differences in evaluation metrics. To develop these methods, we drew on ideas from the causal inference literature and the multilevel modeling literature. Our framework is broadly applicable to other online services, and provides general insight into interpreting their evaluation metrics.Comment: 8 pages Accepted at WWW 201

Searching and Stopping: An Analysis of Stopping Rules and Strategies

Searching naturally involves stopping points, both at a query level (how far down the ranked list should I go?) and at a session level (how many queries should I issue?). Understanding when searchers stop has been of much interest to the community because it is fundamental to how we evaluate search behaviour and performance. Research has shown that searchers find it difficult to formalise stopping criteria, and typically resort to their intuition of what is "good enough". While various heuristics and stopping criteria have been proposed, little work has investigated how well they perform, and whether searchers actually conform to any of these rules. In this paper, we undertake the first large scale study of stopping rules, investigating how they influence overall session performance, and which rules best match actual stopping behaviour. Our work is focused on stopping at the query level in the context of ad-hoc topic retrieval, where searchers undertake search tasks within a fixed time period. We show that stopping strategies based upon the disgust or frustration point rules - both of which capture a searcher's tolerance to non-relevance - typically result in (i) the best overall performance, and (ii) provide the closest approximation to actual searcher behaviour, although a fixed depth approach also performs remarkably well. Findings from this study have implications regarding how we build measures, and how we conduct simulations of search behaviours

Blazes: Coordination Analysis for Distributed Programs

Distributed consistency is perhaps the most discussed topic in distributed systems today. Coordination protocols can ensure consistency, but in practice they cause undesirable performance unless used judiciously. Scalable distributed architectures avoid coordination whenever possible, but under-coordinated systems can exhibit behavioral anomalies under fault, which are often extremely difficult to debug. This raises significant challenges for distributed system architects and developers. In this paper we present Blazes, a cross-platform program analysis framework that (a) identifies program locations that require coordination to ensure consistent executions, and (b) automatically synthesizes application-specific coordination code that can significantly outperform general-purpose techniques. We present two case studies, one using annotated programs in the Twitter Storm system, and another using the Bloom declarative language.Comment: Updated to include additional materials from the original technical report: derivation rules, output stream label

Multi-Task Learning for Email Search Ranking with Auxiliary Query Clustering

User information needs vary significantly across different tasks, and therefore their queries will also differ considerably in their expressiveness and semantics. Many studies have been proposed to model such query diversity by obtaining query types and building query-dependent ranking models. These studies typically require either a labeled query dataset or clicks from multiple users aggregated over the same document. These techniques, however, are not applicable when manual query labeling is not viable, and aggregated clicks are unavailable due to the private nature of the document collection, e.g., in email search scenarios. In this paper, we study how to obtain query type in an unsupervised fashion and how to incorporate this information into query-dependent ranking models. We first develop a hierarchical clustering algorithm based on truncated SVD and varimax rotation to obtain coarse-to-fine query types. Then, we study three query-dependent ranking models, including two neural models that leverage query type information as additional features, and one novel multi-task neural model that views query type as the label for the auxiliary query cluster prediction task. This multi-task model is trained to simultaneously rank documents and predict query types. Our experiments on tens of millions of real-world email search queries demonstrate that the proposed multi-task model can significantly outperform the baseline neural ranking models, which either do not incorporate query type information or just simply feed query type as an additional feature.Comment: CIKM 201

Intent Models for Contextualising and Diversifying Query Suggestions

The query suggestion or auto-completion mechanisms help users to type less while interacting with a search engine. A basic approach that ranks suggestions according to their frequency in the query logs is suboptimal. Firstly, many candidate queries with the same prefix can be removed as redundant. Secondly, the suggestions can also be personalised based on the user's context. These two directions to improve the aforementioned mechanisms' quality can be in opposition: while the latter aims to promote suggestions that address search intents that a user is likely to have, the former aims to diversify the suggestions to cover as many intents as possible. We introduce a contextualisation framework that utilises a short-term context using the user's behaviour within the current search session, such as the previous query, the documents examined, and the candidate query suggestions that the user has discarded. This short-term context is used to contextualise and diversify the ranking of query suggestions, by modelling the user's information need as a mixture of intent-specific user models. The evaluation is performed offline on a set of approximately 1.0M test user sessions. Our results suggest that the proposed approach significantly improves query suggestions compared to the baseline approach.Comment: A short version of this paper was presented at CIKM 201

Deep Character-Level Click-Through Rate Prediction for Sponsored Search

Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rely on machine learning models trained with a large number of features to make such predictions. This is inevitably requires a lot of engineering efforts to define, compute, and select the appropriate features. In this paper, we propose two novel approaches (one working at character level and the other working at word level) that use deep convolutional neural networks to predict the click-through rate of a query-advertisement pair. Specially, the proposed architectures only consider the textual content appearing in a query-advertisement pair as input, and produce as output a click-through rate prediction. By comparing the character-level model with the word-level model, we show that language representation can be learnt from scratch at character level when trained on enough data. Through extensive experiments using billions of query-advertisement pairs of a popular commercial search engine, we demonstrate that both approaches significantly outperform a baseline model built on well-selected text features and a state-of-the-art word2vec-based approach. Finally, by combining the predictions of the deep models introduced in this study with the prediction of the model in production of the same commercial search engine, we significantly improve the accuracy and the calibration of the click-through rate prediction of the production system.Comment: SIGIR2017, 10 page