Auctioning Bulk Mobile Messages

The search for enablers of continued growth of SMS traffic, as well asthe take-off of the more diversified MMS message contents, open up forenterprises the potential of bulk use of mobile messaging , instead ofessentially one-by-one use. In parallel, such enterprises or valueadded services needing mobile messaging in bulk - for spot use or foruse over a prescribed period of time - want to minimize totalacquisition costs, from a set of technically approved providers ofmessaging capacity.This leads naturally to the evaluation of auctioning for bulk SMS orMMS messaging capacity, with the intrinsic advantages therein such asreduction in acquisition costs, allocation efficiency, and optimality.The paper shows, with extensive results as evidence from simulationscarried out in the Rotterdam School of Management e-Auction room, howmulti-attribute reverse auctions perform for the enterprise-buyer, aswell as for the messaging capacity-sellers. We compare 1- and 5-roundauctions, to show the learning effect and the benefits thereof to thevarious parties. The sensitivity will be reported to changes in theenterprise's and the capacity providers utilities and prioritiesbetween message attributes (such as price, size, security, anddelivery delay). At the organizational level, the paper also considersalternate organizational deployment schemes and properties for anoff-line or spot bulk messaging capacity market, subject to technicaland regulatory constraints.MMS;EMS;Mobile commerce;SMS;multi-attribute auctions

A case study of MMO2's Madic: A framework for creating mobile internet systems

Mobile Internet applications on ubiquitous mobile networks allows real-time, anywhere, anytime connectivity to services. Due to its scalability and potential cost savings, mobile communication is being increasingly applied in the business and consumer communities to create innovative data and voice application, which run over the Internet infrastructure. This paper reports on a case study at an organisation that created an innovative approach to developing mobile applications developed by third party independent developers. A conceptual wireless reference model is presented that was used to define the various system components required to create effective mobile applications

Business model requirements and challenges in the mobile telecommunication sector

The telecommunications business is undergoing a critical revolution, driven by innovative technologies, globalization, and deregulation. Cellular networks and telecommunications bring radical changes to the way telecom businesses are conducted. Globalization, on the other hand, is tearing down legacy barriers and forcing monopolistic national carriers to compete internationally. Moreover, the noticeable progress of many countries towards deregulation coupled with liberalization is significantly increasing telecom market power and allowing severe competition. The implications of this transition have changed the business rules of the telecom industry. In addition, entrants into the cellular industry have had severe difficulties due to inexistent or weak Business Models (BMs). Designing a BM for a mobile network operator is complex and requires multiple actors to balance different and often conflicting design requirements. Hence, there is a need to enhance operators’ ability in determining what constitutes the most viable business model to meet their strategic objectives within this turbulent environment. In this paper, the authors identify the main mobile BM dimensions along with their interdependencies and further analysis provides mobile network operators with insights to improve their business models in this new ‘boundary-less’ landscape

MOBILE MARKETING FUTURE TRENDS

The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field – the LTE (Long Term Evolution) – cellular communication system optimized to support packet-switched data services to enable mobile broadband. The conclusions of the article focus on the relevance of mobile marketing, techniques efficiency related to brand promotion, changing consumers attitude and the development of such techniques imposed by the new mobile communication systemmobile marketing; long term evolution; broadband; brand awareness; consumer attitude

A Cloud Platform-as-a-Service for Multimedia Conferencing Service Provisioning

Multimedia conferencing is the real-time exchange of multimedia content between multiple parties. It is the basis of a wide range of applications (e.g., multimedia multiplayer game). Cloud-based provisioning of the conferencing services on which these applications rely will bring benefits, such as easy service provisioning and elastic scalability. However, it remains a big challenge. This paper proposes a PaaS for conferencing service provisioning. The proposed PaaS is based on a business model from the state of the art. It relies on conferencing IaaSs that, instead of VMs, offer conferencing substrates (e.g., dial-in signaling, video mixer and audio mixer). The PaaS enables composition of new conferences from substrates on the fly. This has been prototyped in this paper and, in order to evaluate it, a conferencing IaaS is also implemented. Performance measurements are also made.Comment: 6 pages, 6 figures, IEEE ISCC 201

Information & communication technologies - panacea for traffic congestion?

As road pricing, telematics and logistics evolve, information and communication technologies (ICT) aim directly at making traffic flow more efficiently in a given infrastructure. Furthermore, the virtual world gives rise to new business fields and decentralised structures which affect the development of transport indirectly. While technological progress continues to drive qualitative improvements in traffic conditions, e-business and telework in particular have, for structural reasons, a much less pronounced effect on traffic than widely presumed. ICT helps in organising traffic flows more efficiently and plays a supplementary role as transport-relevant instrument, but it is not a panacea for traffic congestion.traffic, autobahn, ICT, LBS, mobile telephony

M-Commerce with MMS Receipt

This paper describes the development of an M-Commerce application integrated with MMS Receipt. This project is a wireless application which provides a convenient system for customerto buy or shop using their mobile handheld devices such as PDA's or handphones. By integrating with an MMSreceipt, it can provide a better trustworthy service to customer as they always seek for a secureand trustworthy transaction when buying online. In addition, the MMSreceipt can be viewed using internetbrowserand later can be printed and used as a legal receipt ofpurchasing mobile

Mobile e-commerce: study and model generation, implementation issues and analysis

Not availabl

M-commerce development in developing country: Users’ perspective

M-commerce (mobile commerce) is growing increasingly popular, and China has a huge potential to develop m-commerce technology. This study focuses on users\u27 perspectives of m-commerce development in China. The development of m-commerce was measured by the extent of m-commerce businesses adopting business intelligence. A research framework was developed for users\u27 perceptions on m-commerce development, survey questionnaires were used to collect data, and ANOVA was used for data analysis