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Data Mining in Electronic Commerce
Modern business is rushing toward e-commerce. If the transition is done
properly, it enables better management, new services, lower transaction costs
and better customer relations. Success depends on skilled information
technologists, among whom are statisticians. This paper focuses on some of the
contributions that statisticians are making to help change the business world,
especially through the development and application of data mining methods. This
is a very large area, and the topics we cover are chosen to avoid overlap with
other papers in this special issue, as well as to respect the limitations of
our expertise. Inevitably, electronic commerce has raised and is raising fresh
research problems in a very wide range of statistical areas, and we try to
emphasize those challenges.Comment: Published at http://dx.doi.org/10.1214/088342306000000204 in the
Statistical Science (http://www.imstat.org/sts/) by the Institute of
Mathematical Statistics (http://www.imstat.org
Customers Behavior Modeling by Semi-Supervised Learning in Customer Relationship Management
Leveraging the power of increasing amounts of data to analyze customer base
for attracting and retaining the most valuable customers is a major problem
facing companies in this information age. Data mining technologies extract
hidden information and knowledge from large data stored in databases or data
warehouses, thereby supporting the corporate decision making process. CRM uses
data mining (one of the elements of CRM) techniques to interact with customers.
This study investigates the use of a technique, semi-supervised learning, for
the management and analysis of customer-related data warehouse and information.
The idea of semi-supervised learning is to learn not only from the labeled
training data, but to exploit also the structural information in additionally
available unlabeled data. The proposed semi-supervised method is a model by
means of a feed-forward neural network trained by a back propagation algorithm
(multi-layer perceptron) in order to predict the category of an unknown
customer (potential customers). In addition, this technique can be used with
Rapid Miner tools for both labeled and unlabeled data
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Data Mining for Shopping Centres – Customer Knowledge-Management Framework
Shopping centers are an important part of the UK economy and have been the subject of considerable research. Relying on complex interdependencies between shoppers, retailers and owners, shopping centers are ideal for knowledge management study. Nevertheless, although retailers have been in the forefront of data mining, little has been written on Customer Knowledge Management for shopping centers. In this chapter, the authors aim to demonstrate the possibilities and draw attention to the possible implications of improving customer satisfaction. Aspects of customer knowledge management for shopping centers are considered using analogies drawn from an exploratory questionnaire survey. The objectives of a Customer Knowledge Management system could include increasing rental incomes and bringing new life back into shopping centers and towns
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