41,010 research outputs found
AdSplit: Separating smartphone advertising from applications
A wide variety of smartphone applications today rely on third-party
advertising services, which provide libraries that are linked into the hosting
application. This situation is undesirable for both the application author and
the advertiser. Advertising libraries require additional permissions, resulting
in additional permission requests to users. Likewise, a malicious application
could simulate the behavior of the advertising library, forging the user's
interaction and effectively stealing money from the advertiser. This paper
describes AdSplit, where we extended Android to allow an application and its
advertising to run as separate processes, under separate user-ids, eliminating
the need for applications to request permissions on behalf of their advertising
libraries.
We also leverage mechanisms from Quire to allow the remote server to validate
the authenticity of client-side behavior. In this paper, we quantify the degree
of permission bloat caused by advertising, with a study of thousands of
downloaded apps. AdSplit automatically recompiles apps to extract their ad
services, and we measure minimal runtime overhead. We also observe that most ad
libraries just embed an HTML widget within and describe how AdSplit can be
designed with this in mind to avoid any need for ads to have native code
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