Modeling tourists' personality in recommender systems: how does personality influence preferences for tourist attractions?

Personalization is increasingly being perceived as an important factor for the effectiveness of Recommender Systems (RS). This is especially true in the tourism domain, where travelling comprises emotionally charged experiences, and therefore, the more about the tourist is known, better recommendations can be made. The inclusion of psychological aspects to generate recommendations, such as personality, is a growing trend in RS and they are being studied to provide more personalized approaches. However, although many studies on the psychology of tourism exist, studies on the prediction of tourist preferences based on their personality are limited. Therefore, we undertook a large-scale study in order to determine how the Big Five personality dimensions influence tourists' preferences for tourist attractions, gathering data from an online questionnaire, sent to Portuguese individuals from the academic sector and their respective relatives/friends (n=508). Using Exploratory and Confirmatory Factor Analysis, we extracted 11 main categories of tourist attractions and analyzed which personality dimensions were predictors (or not) of preferences for those tourist attractions. As a result, we propose the first model that relates the five personality dimensions with preferences for tourist attractions, which intends to offer a base for researchers of RS for tourism to automatically model tourist preferences based on their personality.GrouPlanner Project under the European Regional Development Fund POCI-01-0145-FEDER29178 and by National Funds through the FCT – Fundação para a Ciência e a Tecnologia (Portuguese Foundation for Science and Technology) within the Projects UIDB/00319/2020 and UIDB/00760/202

Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

Knowledge aggregation in people recommender systems : matching skills to tasks

People recommender systems (PRS) are a special type of RS. They are often adopted to identify people capable of performing a task. Recommending people poses several challenges not exhibited in traditional RS. Elements such as availability, overload, unresponsiveness, and bad recommendations can have adverse effects. This thesis explores how people’s preferences can be elicited for single-event matchmaking under uncertainty and how to align them with appropriate tasks. Different methodologies are introduced to profile people, each based on the nature of the information from which it was obtained. These methodologies are developed into three use cases to illustrate the challenges of PRS and the steps taken to address them. Each one emphasizes the priorities of the matching process and the constraints under which these recommendations are made. First, multi-criteria profiles are derived completely from heterogeneous sources in an implicit manner characterizing users from multiple perspectives and multi-dimensional points-of-view without influence from the user. The profiles are introduced to the conference reviewer assignment problem. Attention is given to distribute people across items in order reduce potential overloading of a person, and neglect or rejection of a task. Second, people’s areas of interest are inferred from their resumes and expressed in terms of their uncertainty avoiding explicit elicitation from an individual or outsider. The profile is applied to a personnel selection problem where emphasis is placed on the preferences of the candidate leading to an asymmetric matching process. Third, profiles are created by integrating implicit information and explicitly stated attributes. A model is developed to classify citizens according to their lifestyles which maintains the original information in the data set throughout the cluster formation. These use cases serve as pilot tests for generalization to real-life implementations. Areas for future application are discussed from new perspectives.Els sistemes de recomanació de persones (PRS) són un tipus especial de sistemes recomanadors (RS). Sovint s’utilitzen per identificar persones per a realitzar una tasca. La recomanació de persones comporta diversos reptes no exposats en la RS tradicional. Elements com la disponibilitat, la sobrecàrrega, la falta de resposta i les recomanacions incorrectes poden tenir efectes adversos. En aquesta tesi s'explora com es poden obtenir les preferències dels usuaris per a la definició d'assignacions sota incertesa i com aquestes assignacions es poden alinear amb tasques definides. S'introdueixen diferents metodologies per definir el perfil d’usuaris, cadascun en funció de la naturalesa de la informació necessària. Aquestes metodologies es desenvolupen i s’apliquen en tres casos d’ús per il·lustrar els reptes dels PRS i els passos realitzats per abordar-los. Cadascun destaca les prioritats del procés, l’encaix de les recomanacions i les seves limitacions. En el primer cas, els perfils es deriven de variables heterogènies de manera implícita per tal de caracteritzar als usuaris des de múltiples perspectives i punts de vista multidimensionals sense la influència explícita de l’usuari. Això s’aplica al problema d'assignació d’avaluadors per a articles de conferències. Es presta especial atenció al fet de distribuir els avaluadors entre articles per tal de reduir la sobrecàrrega potencial d'una persona i el neguit o el rebuig a la tasca. En el segon cas, les àrees d’interès per a caracteritzar les persones es dedueixen dels seus currículums i s’expressen en termes d’incertesa evitant que els interessos es demanin explícitament a les persones. El sistema s'aplica a un problema de selecció de personal on es posa èmfasi en les preferències del candidat que condueixen a un procés d’encaix asimètric. En el tercer cas, els perfils dels usuaris es defineixen integrant informació implícita i atributs indicats explícitament. Es desenvolupa un model per classificar els ciutadans segons els seus estils de vida que manté la informació original del conjunt de dades del clúster al que ell pertany. Finalment, s’analitzen aquests casos com a proves pilot per generalitzar implementacions en futurs casos reals. Es discuteixen les àrees d'aplicació futures i noves perspectives.Postprint (published version

Customers’ loyalty model in the design of e-commerce recommender systems

Recommender systems have been adopted in most modern online platforms to guide users in finding more suitable items that match their interests. Previous studies showed that recommender systems impact the buying behavior of e-commerce customers. However, service providers are more concerned about the continuing behavior of their customers, specifically customers’ loyalty, which is an important factor to increase service providers’ share of wallet. Therefore, this study aimed to investigate the customers’ loyalty factors in online shopping towards e-commerce recommender systems. To address the research objectives, a new research model was proposed based on the Cognition-Affect-Behavior model. To validate the research model, a quantitative methodology was utilized to gather the relevant data. Using a survey method, a total of 310 responses were gathered to examine the impacts of the identified factors on customers’ loyalty towards Amazon’s recommender system. Data was analysed using Partial Least Square Structural Equation Modelling. The results of the analysis indicated that Usability (P=0.467, t=5.139, p<0.001), Service Interaction (P=0.304, t=4.42, p<0.001), Website Quality (P=0.625, t=15.304, p<0.001), Accuracy (P=0.397, t=6.144, p<0.001), Novelty (P=0.289, t=4.406, p<0.001), Diversity (P=0.142, t=2.503, p<0.001), Recommendation Quality (P=0.423, t=7.719, p<0.001), Explanation (P=0.629, t=15.408, p<0.001), Transparency (P=0.279, t=5.859, p<0.001), Satisfaction (P=0.152, t=3.045, p<0.001) and Trust (P=0.706, t=14.14, p<0.001) have significant impacts on customers’ loyalty towards the recommender systems in online shopping. Information quality, however, did not affect the quality of the website that hosted the recommender system. The findings demonstrated that accuracy-oriented measures were insufficient in understanding customer behavior, and other quality factors, such as diversity, novelty, and transparency could improve customers’ loyalty towards recommender systems. The outcomes of the study indicated the significant impact of the website quality on customers’ loyalty. The developed model would be practical in helping the service providers in understanding the impacts of the identified factors in the proposed customers’ loyalty model. The outcomes of the study could also be used in the design of recommender systems and the deployed algorithm

Knowledge aggregation in people recommender systems : matching skills to tasks

People recommender systems (PRS) are a special type of RS. They are often adopted to identify people capable of performing a task. Recommending people poses several challenges not exhibited in traditional RS. Elements such as availability, overload, unresponsiveness, and bad recommendations can have adverse effects. This thesis explores how people’s preferences can be elicited for single-event matchmaking under uncertainty and how to align them with appropriate tasks. Different methodologies are introduced to profile people, each based on the nature of the information from which it was obtained. These methodologies are developed into three use cases to illustrate the challenges of PRS and the steps taken to address them. Each one emphasizes the priorities of the matching process and the constraints under which these recommendations are made. First, multi-criteria profiles are derived completely from heterogeneous sources in an implicit manner characterizing users from multiple perspectives and multi-dimensional points-of-view without influence from the user. The profiles are introduced to the conference reviewer assignment problem. Attention is given to distribute people across items in order reduce potential overloading of a person, and neglect or rejection of a task. Second, people’s areas of interest are inferred from their resumes and expressed in terms of their uncertainty avoiding explicit elicitation from an individual or outsider. The profile is applied to a personnel selection problem where emphasis is placed on the preferences of the candidate leading to an asymmetric matching process. Third, profiles are created by integrating implicit information and explicitly stated attributes. A model is developed to classify citizens according to their lifestyles which maintains the original information in the data set throughout the cluster formation. These use cases serve as pilot tests for generalization to real-life implementations. Areas for future application are discussed from new perspectives.Els sistemes de recomanació de persones (PRS) són un tipus especial de sistemes recomanadors (RS). Sovint s’utilitzen per identificar persones per a realitzar una tasca. La recomanació de persones comporta diversos reptes no exposats en la RS tradicional. Elements com la disponibilitat, la sobrecàrrega, la falta de resposta i les recomanacions incorrectes poden tenir efectes adversos. En aquesta tesi s'explora com es poden obtenir les preferències dels usuaris per a la definició d'assignacions sota incertesa i com aquestes assignacions es poden alinear amb tasques definides. S'introdueixen diferents metodologies per definir el perfil d’usuaris, cadascun en funció de la naturalesa de la informació necessària. Aquestes metodologies es desenvolupen i s’apliquen en tres casos d’ús per il·lustrar els reptes dels PRS i els passos realitzats per abordar-los. Cadascun destaca les prioritats del procés, l’encaix de les recomanacions i les seves limitacions. En el primer cas, els perfils es deriven de variables heterogènies de manera implícita per tal de caracteritzar als usuaris des de múltiples perspectives i punts de vista multidimensionals sense la influència explícita de l’usuari. Això s’aplica al problema d'assignació d’avaluadors per a articles de conferències. Es presta especial atenció al fet de distribuir els avaluadors entre articles per tal de reduir la sobrecàrrega potencial d'una persona i el neguit o el rebuig a la tasca. En el segon cas, les àrees d’interès per a caracteritzar les persones es dedueixen dels seus currículums i s’expressen en termes d’incertesa evitant que els interessos es demanin explícitament a les persones. El sistema s'aplica a un problema de selecció de personal on es posa èmfasi en les preferències del candidat que condueixen a un procés d’encaix asimètric. En el tercer cas, els perfils dels usuaris es defineixen integrant informació implícita i atributs indicats explícitament. Es desenvolupa un model per classificar els ciutadans segons els seus estils de vida que manté la informació original del conjunt de dades del clúster al que ell pertany. Finalment, s’analitzen aquests casos com a proves pilot per generalitzar implementacions en futurs casos reals. Es discuteixen les àrees d'aplicació futures i noves perspectives

ディープラーニングとグラフ分析に基づく実用的なレコメンダーシステムのユーザーモデリング

Tohoku University石垣司課