Contextualizing the blogosphere: A comparison of traditional and novel user interfaces for the web

In this paper, we investigate how contextual user interfaces affect blog reading experience. Based on a review of previous research, we argue why and how contextualization may result in (H1) enhanced blog reading experiences. In an eyetracking experiment, we tested 3 different web-based user interfaces for information spaces. The StarTree interface (by Inxight) and the Focus-Metaphor interface are compared with a standard blog interface. Information tasks have been used to evaluate and compare task performance and user satisfaction between these three interfaces. We found that both contextual user interfaces clearly outperformed the traditional blog interface, both in terms of task performance as well as user satisfaction. © 2007 Laqua, S., Ogbechie, N. and Sasse, M. A

FINDING HER MASTER’S VOICE: THE POWER OF COLLECTIVE ACTION AMONG FEMALE MUSLIM BLOGGERS

Emerging cyber-collective movements have frequently made headlines in the news. Despite the exponential growth of bloggers in Muslim countries, there is a lack of empirical study of cyber-collective actions in these countries. We analyzed the female Muslim blogosphere because very little research attempts to understand socio-political roles of female bloggers in the system where women are frequently denied freedom of expression. We collected 150 blogs from 17 countries ranging between April 2003 and July 2010 with a special focus on Al-Huwaider’s campaigns for our analysis. Bearing the analysis upon three central tenets of individual, community, and transnational perspectives, we develop novel algorithms modeling cyber-collective movements by utilizing existing social theories on collective action and computational social network analysis. This paper contributes a methodology to study the diffusion of issues in social networks and examines roles of influential community members. We also observe the transcending nature of cyber-collective movements with future possibilities for modeling transnational outreach. Using the global female Muslim blogosphere, we provide understanding of the complexity and dynamics of cyber-collective action. To the best of our knowledge, our research is the first to address the lacking fundamental research shedding light on re-framing collective action theory in online environments

Raising and Rising Voices in Social Media - A Novel Methodological Approach in Studying Cyber-Collective Movements

Emerging cyber-collective social movements (CSMs) have frequently made headlines in the news. Despite their popularity, there is a lack of systematic methodologies to empirically study such movements in complex online environments. Using the Al-Huwaider online campaign as a case to illustrate our methodology, this contribution attempts to establish a rigorous and fundamental analysis that explains CSMs. We collected 150 blogs from 17 countries ranging between April 2003 and July 2010 with a special focus on Al-Huwaider’s campaigns capturing multi-cultural aspects for our analysis. Bearing the analysis upon three central tenets of individual, community, and transnational perspectives, we develop novel algorithms modeling CSMs by utilizing existing collective action theories and computational social network analysis. This article contributes a methodology to study the diffusion of issues in social networks and examines roles of influential community members. The proposed methodology provides a rigorous tool to understand the complexity and dynamics of CSMs. Such methodology also assists us in observing the transcending nature of CSMs with future possibilities for modeling transnational outreach. Our study addresses the lack of fundamental research on the formation of CSMs. This research contributes novel methodologies that can be applied to many settings including business, marketing and many others, beyond the exemplary setting chosen here for illustrative purposes