636 research outputs found
Privacy Preserving Utility Mining: A Survey
In big data era, the collected data usually contains rich information and
hidden knowledge. Utility-oriented pattern mining and analytics have shown a
powerful ability to explore these ubiquitous data, which may be collected from
various fields and applications, such as market basket analysis, retail,
click-stream analysis, medical analysis, and bioinformatics. However, analysis
of these data with sensitive private information raises privacy concerns. To
achieve better trade-off between utility maximizing and privacy preserving,
Privacy-Preserving Utility Mining (PPUM) has become a critical issue in recent
years. In this paper, we provide a comprehensive overview of PPUM. We first
present the background of utility mining, privacy-preserving data mining and
PPUM, then introduce the related preliminaries and problem formulation of PPUM,
as well as some key evaluation criteria for PPUM. In particular, we present and
discuss the current state-of-the-art PPUM algorithms, as well as their
advantages and deficiencies in detail. Finally, we highlight and discuss some
technical challenges and open directions for future research on PPUM.Comment: 2018 IEEE International Conference on Big Data, 10 page
New probabilistic interest measures for association rules
Mining association rules is an important technique for discovering meaningful
patterns in transaction databases. Many different measures of interestingness
have been proposed for association rules. However, these measures fail to take
the probabilistic properties of the mined data into account. In this paper, we
start with presenting a simple probabilistic framework for transaction data
which can be used to simulate transaction data when no associations are
present. We use such data and a real-world database from a grocery outlet to
explore the behavior of confidence and lift, two popular interest measures used
for rule mining. The results show that confidence is systematically influenced
by the frequency of the items in the left hand side of rules and that lift
performs poorly to filter random noise in transaction data. Based on the
probabilistic framework we develop two new interest measures, hyper-lift and
hyper-confidence, which can be used to filter or order mined association rules.
The new measures show significantly better performance than lift for
applications where spurious rules are problematic
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