Internet auctions in marketing: The consumer perspective

Internet auctions for consumer are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing intstrument of suppliers. Even though it is a key success factor from a marketing perspective, the demand side has not inspired similar attention. This paper focuses on the attitudes, motives, and behavior of auction customers. It shows why ccurrent beliefs about bidder characteristics are myths. Taking these misconceptions as a starting point, the existence of an experiential and a pragmatic type of auction customer is proposed. An explorative empirical study looking for the characteristics of both types of auction customers is described. Results indicate that less than half of auction shoppers in the sudy are experiential oriented. Except substantial additional demand concerning technological and emotional qualities of auctions these shoppers do not differ dramatically from pragmatic oriented shoppers. Both types are open-minded towards further development of consumer auctions to commercial marketplaces. Business models of auctioneers and suppliers should concentrate on the basic utility of the auction algorithm by facilitating individual matchmaking instead of pursuing costly additional utility by promoting the entertainment value of auctions. --

Reaching inter-institutional business processes in e-Society

Each business enterprise strives to achieve the most efficient organization of its operations. While business enterprises can influence internal factors of organization, external factors are more rigid. Public organizations have less of an incentive to be efficient. Furthermore, their organization is less favorable since the decision making is centralized and highly formal (i.e. legislative). Adoption of business process orientation (BPO) paradigm,with an emphasis on the management of internal factors of organization, has provided business organizations with substantial savings and improvements in efficiency. However, external factors also have a high potential for improvement of efficiency. For instance, development of supply chains or value chains has proven that external factors can be harnessed to provide additional sources of competitiveness. Other external factors can also beused to improve the performance of individual organizations, an entire industry or economy as a whole. These synergic effects can be achieved through a unified and virtualized communication infrastructure, document exchange and conduct of business transactions. The goal of this paper is to present business environment properties in an e-Society that can be further developed to enhance integration between organizations and public institutions, which in turn can be used to create and manage inter-institutional business processes. This typeof processes can promote e-business and e-business models to a new level of efficiency, making a whole industry or national economy comparatively more competitivein international markets.business processes; public administration; e-business; e-society; interactions

Business models for the Web: an analysis of top successful web sites

To investigate successful web business models, an original multidimensional framework is defined and applied to a large number of web sites. The framework‚ named BM*Web‚ combines issues already present in existing schema describing business models, with innovative aspects that have not previously been taken into account in those combinations or which are now viewed in a new light. Results of the application of BM*Web to the 500 top list of Alexa (at a speficic time) highlight an articulated picture where more than one success profile exists and not all of them include a web community, although a strong relationship exists between community and success under some conditions. The identification of features that characterize the most successful business models for the Web could be used to define guidelines for company management, once the appropriate profile for a company has been recognised.

Applying Information Integration Theory on the Modeling of Price Forecasting – An Example of Online Trading on Ebay

Because of the booming of internet technology and the great promotion internet portal, on-line exchange is more popular in the recent years. This study attempts to integrate concepts of Information Integrate Theory; Anchoring and Adjustment Method to explore the buyer’s trade behavior between two different cultures. After observing the historical data on Yahoo’s Taiwan and Yahoo’s America, the anchoring effect and order effect during the process of a C2C auction is proposed in this study. Chinese buyers seem willing to pay much their attention on pricing during the whole process of an auction than American people do. But, the same phenomenon does exist for American doing a bid on a higher-priced luxury commodity. It sounds for a luxury product, there is a common pricing strategy existed between people of two different cultures. The results provide a very promised direction for knowledge capture and decision analysis for trading, and more works for data mining on pricing for different commodities, cultures, or other kinds of variables related to products and members of market might be a possible future approach for building a knowledge management system for a pricing mechanism for the market

Protection of Parties in the Consumer to Consumer Business Model Using Social Commerce in Indonesia

This study aims to examine the extent of protection of parties in the consumer to consumer business model using social commerce in Indonesia. This study uses normative study methods accompanied by statute approach and comparative approach. Based on the study the authors showed that the application of the C2C business model using social commerce has a very large risk of bad faith actions. This is based on two main factors. First, there is still a lack of pre-emptive action taken by the platform provider (in this case Instagram) in verifying the identity and data of information related to businesses. Thus indicates that the platform is merely a provider of communication containers without any protection to consumers. Second, there is still a lack of small and medium-sized businesses that understand the importance of e-contracts in establishing alliance relationships with consumers. There are some suggestions recommended by the author, such as the identity of business actors, domicile, and track record of business actors that must be clearly listed through the certification of business actors increasing the knowledge of businesses related to the use of payment media that is friendly and accessible to consumers. Keywords : C2C, Social commerce, e-commerce DOI: 10.7176/JLPG/108-05 Publication date: April 30th 202

Protection of Parties In The Consumer To Consumer Business Model Using Social Commerce In Indonesia

This study aims to examine the extent of protection of parties in the consumer to consumer business model using social commerce in Indonesia. This study uses normative study methods accompanied by statute approach and comparative approach. Based on the study the authors showed that the application of the C2C business model using social commerce has a very large risk of bad faith actions. This is based on two main factors. First, there is still a lack of pre-emptive action taken by the platform provider (in this case Instagram) in verifying the identity and data of information related to businesses. Thus indicates that the platform is merely a provider of communication containers without any protection to consumers. Second, there is still a lack of small and medium-sized businesses that understand the importance of e-contracts in establishing alliance relationships with consumers. There are some suggestions recommended by the author, such as the identity of business actors, domicile, and track record of business actors that must be clearly listed through the certification of business actors increasing the knowledge of businesses related to the use of payment media that is friendly and accessible to consumers. Keywords : C2C, Social commerce, e-commerce DOI: 10.7176/JLPG/107-11 Publication date:March 31st 202