Predicting Tomorrow's Headline using Today's Twitter Deliberations

Predicting the popularity of news article is a challenging task. Existing literature mostly focused on article contents and polarity to predict popularity. However, existing research has not considered the users' preference towards a particular article. Understanding users' preference is an important aspect for predicting the popularity of news articles. Hence, we consider the social media data, from the Twitter platform, to address this research gap. In our proposed model, we have considered the users' involvement as well as the users' reaction towards an article to predict the popularity of the article. In short, we are predicting tomorrow's headline by probing today's Twitter discussion. We have considered 300 political news article from the New York Post, and our proposed approach has outperformed other baseline models.Comment: This paper was accepted in CIKM Workshop on News Recommendation and Analytics (INRA), 2018, Turin, Ital