Brokerage Platform for Media Content Recommendation

Near real time media content personalisation is nowadays a major challenge involving media content sources, distributors and viewers. This paper describes an approach to seamless recommendation, negotiation and transaction of personalised media content. It adopts an integrated view of the problem by proposing, on the business-to-business (B2B) side, a brokerage platform to negotiate the media items on behalf of the media content distributors and sources, providing viewers, on the business-to-consumer (B2C) side, with a personalised electronic programme guide (EPG) containing the set of recommended items after negotiation. In this setup, when a viewer connects, the distributor looks up and invites sources to negotiate the contents of the viewer personal EPG. The proposed multi-agent brokerage platform is structured in four layers, modelling the registration, service agreement, partner lookup, invitation as well as item recommendation, negotiation and transaction stages of the B2B processes. The recommendation service is a rule-based switch hybrid filter, including six collaborative and two content-based filters. The rule-based system selects, at runtime, the filter(s) to apply as well as the final set of recommendations to present. The filter selection is based on the data available, ranging from the history of items watched to the ratings and/or tags assigned to the items by the viewer. Additionally, this module implements (i) a novel item stereotype to represent newly arrived items, (ii) a standard user stereotype for new users, (iii) a novel passive user tag cloud stereotype for socially passive users, and (iv) a new content-based filter named the collinearity and proximity similarity (CPS). At the end of the paper, we present off-line results and a case study describing how the recommendation service works. The proposed system provides, to our knowledge, an excellent holistic solution to the problem of recommending multimedia contents

Media Brokerage: Agent-Based SLA Negotiation

Media content personalisation is a major challenge involving viewers as well as media content producer and distributor businesses. The goal is to provide viewers with media items aligned with their interests. Producers and distributors engage in item negotiations to establish the corresponding service level agreements (SLA). In order to address automated partner lookup and item SLA negotiation, this paper proposes the MultiMedia Brokerage (MMB) platform, which is a multiagent system that negotiates SLA regarding media items on behalf of media content producer and distributor businesses. The MMB platform is structured in four service layers: interface, agreement management, business modelling and market. In this context, there are: (i) brokerage SLA (bSLA), which are established between individual businesses and the platform regarding the provision of brokerage services; and (ii) item SLA (iSLA), which are established between producer and distributor businesses about the provision of media items. In particular, this paper describes the negotiation, establishment and enforcement of bSLA and iSLA, which occurs at the agreement and negotiation layers, respectively. The platform adopts a pay-per-use business model where the bSLA define the general conditions that apply to the related iSLA. To illustrate this process, we present a case study describing the negotiation of a bSLA instance and several related iSLA instances. The latter correspond to the negotiation of the Electronic Program Guide (EPG) for a specific end viewer

B2B platform for media content personalisation

This paper proposes a novel business model to support media content personalisation: an agent-based business-to-business (B2B) brokerage platform for media content producer and distributor businesses. Distributors aim to provide viewers with a personalised content experience and producers wish to en-sure that their media objects are watched by as many targeted viewers as possible. In this scenario viewers and media objects (main programmes and candidate objects for insertion) have profiles and, in the case of main programme objects, are annotated with placeholders representing personalisation opportunities, i.e., locations for insertion of personalised media objects. The MultiMedia Brokerage (MMB) platform is a multiagent multilayered brokerage composed by agents that act as sellers and buyers of viewer stream timeslots and/or media objects on behalf of the registered businesses. These agents engage in negotiations to select the media objects that best match the current programme and viewer profiles

CloudAnchor Smart Contracts

The CloudAnchor platform allows the negotiation of IaaS Cloud resources for Small and Medium Sized Enterprises (SME), either as resource providers or consumers. This project entails the research, design, and implementation of a solution based on smart contracts, with the goal of permanently recording and managing the contracts on a blockchain network. The usage of smart contracts enables safe contract code execution and raises the level of trust, integrity, and traceability of the platform contracts by keeping the data stored in a decentralised manner. To do so, a method to coordinate and submit transactions to the blockchain network must be implemented. The tests carried out indicate that the solution has been successfully implemented, with contract registration saved in a decentralised and safe manner. As a result, there was an increase in the platform’s execution time, caused by the new transactions made to the blockchain.A plataforma CloudAnchor permite a negociação e contratualização de recursos Cloud do tipo IaaS a pequenas e médias empresas, sejam elas fornecedoras ou clientes. Este trabalho inclui o estudo, projeto e implementação de uma solução baseada em smart contracts, com o objetivo de administrar e registar de forma permanente os contratos celebrados numa rede blockchain. A utilização de smart contracts permite executar o respetivo código de forma segura e aumentar o nível de confiança, integridade e rastreabilidade dos contratos celebrados na plataforma, guardando-os de forma descentralizada. Para tal, é necessário implementar um mecanismo de coordenação e submissão de transações para a rede blockchain. Os testes realizados permitiram concluir que a implementação da solução foi bem sucedida, passando os contratos a ficar guardados de forma descentralizada e segura. Em consequência, verificou-se um aumento do tempo de execução da plataforma provocado pelas novas transações com a blockchain

Conflict of interests in high-tech investment advisory

What are the potential sources of conflict of interests in investment advisory services and how should the law design legal tools of retail investor protection? These are the questions addressed by this book, which explores the new legal challenges of investor protection in the context of digital investment platforms and genAI advisors. The author analyses the investor protection tools provided by competition law, regulatory and private law frameworks, taking Brazil as case study, where investment advisory experienced a unique market change and a major regulatory reform. This book addresses a worldwide audience and concludes with a set of policy recommendations

Product Placement Platform for Personalised Advertising

This paper proposes an integrated approach to personalised product placement involving advertisers, content distributors and viewers. This problem, which is a current challenge for media content producers and distributors, concerns the adaptation of the media content stream with personalised advertising in near real time. Our approach relies on a brokerage and product negotiation platform to match viewer profiles with products descriptions and relegates the actual product placement, i.e., the product rendering process, to the viewer platform. In this scenario, advertisers create and describe product advertisement objects together with the intended target audience using Moving Picture Experts Group (MPEG) standards and a pre-defined metadata schema, while distributors perform viewer profiling and provide viewers with data streams, including personalised products

Telling the market story through organic information interaction design and broadcast media : submitted to the College of Creative Arts as requirement for the degree of Master of Design, Massey University, Wellington, New Zealand, 2007

Interaction Design, which is essentially story-creating and telling, is at once both and ancient art and a new technology. Media have always effected the telling of stories and the creation of experiences. (Shedroff, N., 1994, p. 2) Advances with visual representations within broadcast design have been applied to areas such as weather simulations, sporting events, and historical reconstruction's. However, financial market information presentation is fairly uniform in television news broadcasting, showing little progression in pace with other news information catego­ries. While stock market news segments make limited use of supporting graphics, addi­ tional information that may assist the viewer is filtered out, effecting viewers interest, understanding and decision making process often associated with market related stories. Research to date has been limited to single visualisations. There has been little re­search into the use of multiple information views that are composed to support news presentations. People use many different information sources on a daily basis. News sources are used to stay informed about events, to some sources, viewer evaluation of informa­tion is a part of that process. News information and other data commodity sources are now more accessible, allowing designers to look at ways of transforming them into new or improved information services. This research explores the display of stock market information by looking at ap­propriate media delivery methods combined with Organic Information Interaction Design to enhance information relationships. Organic Design and Information Inter­action Design 1 principles are combined. This denotes a 'living' relationship between elements, incorporating hierarchy principles with enhanced information delivery and user experiences. Four themes are tied together through the use of a conceptual prototype. [FROM INTRO