A Model-Based Frequency Constraint for Mining Associations from Transaction Data

Mining frequent itemsets is a popular method for finding associated items in databases. For this method, support, the co-occurrence frequency of the items which form an association, is used as the primary indicator of the associations's significance. A single user-specified support threshold is used to decided if associations should be further investigated. Support has some known problems with rare items, favors shorter itemsets and sometimes produces misleading associations. In this paper we develop a novel model-based frequency constraint as an alternative to a single, user-specified minimum support. The constraint utilizes knowledge of the process generating transaction data by applying a simple stochastic mixture model (the NB model) which allows for transaction data's typically highly skewed item frequency distribution. A user-specified precision threshold is used together with the model to find local frequency thresholds for groups of itemsets. Based on the constraint we develop the notion of NB-frequent itemsets and adapt a mining algorithm to find all NB-frequent itemsets in a database. In experiments with publicly available transaction databases we show that the new constraint provides improvements over a single minimum support threshold and that the precision threshold is more robust and easier to set and interpret by the user

New probabilistic interest measures for association rules

Mining association rules is an important technique for discovering meaningful patterns in transaction databases. Many different measures of interestingness have been proposed for association rules. However, these measures fail to take the probabilistic properties of the mined data into account. In this paper, we start with presenting a simple probabilistic framework for transaction data which can be used to simulate transaction data when no associations are present. We use such data and a real-world database from a grocery outlet to explore the behavior of confidence and lift, two popular interest measures used for rule mining. The results show that confidence is systematically influenced by the frequency of the items in the left hand side of rules and that lift performs poorly to filter random noise in transaction data. Based on the probabilistic framework we develop two new interest measures, hyper-lift and hyper-confidence, which can be used to filter or order mined association rules. The new measures show significantly better performance than lift for applications where spurious rules are problematic

A model-based frequency constraint for mining associations from transaction data

In this paper we develop an alternative to minimum support which utilizes knowledge of the process which generates transaction data and allows for highly skewed frequency distributions. We apply a simple stochastic model (the NB model), which is known for its usefulness to describe item occurrences in transaction data, to develop a frequency constraint. This model-based frequency constraint is used together with a precision threshold to find individual support thresholds for groups of associations. We develop the notion of NB-frequent itemsets and present two mining algorithms which find all NB-frequent itemsets in a database. In experiments with publicly available transaction databases we show that the new constraint can provide significant improvements over a single minimum support threshold and that the precision threshold is easier to use. (author's abstract)Series: Working Papers on Information Systems, Information Business and Operation