2 research outputs found
A Methodology for Discovering how to Adaptively Personalize to Users using Experimental Comparisons
We explain and provide examples of a formalism that supports the methodology
of discovering how to adapt and personalize technology by combining randomized
experiments with variables associated with user models. We characterize a
formal relationship between the use of technology to conduct A/B experiments
and use of technology for adaptive personalization. The MOOClet Formalism [11]
captures the equivalence between experimentation and personalization in its
conceptualization of modular components of a technology. This motivates a
unified software design pattern that enables technology components that can be
compared in an experiment to also be adapted based on contextual data, or
personalized based on user characteristics. With the aid of a concrete use
case, we illustrate the potential of the MOOClet formalism for a methodology
that uses randomized experiments of alternative micro-designs to discover how
to adapt technology based on user characteristics, and then dynamically
implements these personalized improvements in real time