The 4s web-marketing mix model

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u

The transaction pattern through automating TrAM

Transaction Agent Modelling (TrAM) has demonstrated how the early requirements of complex enterprise systems can be captured and described in a lucid yet rigorous way. Using Geerts and McCarthy’s REA (Resource-Events-Agents) model as its basis, the TrAM process manages to capture the ‘qualitative’ dimensions of business transactions and business processes. A key part of the process is automated model-checking, which CG has revealed to be beneficial in this regard. It enables models to retain the high-level business concepts yet providing a formal structure at that high-level that is lacking in Use Cases. Using a conceptual catalogue informed by transactions, we illustrate the automation of a transaction pattern from which further specialisations impart a tested specification for system implementation, which we envisage as a multi-agent system in order to reflect the dynamic world of business activity. It would furthermore be able to interoperate across business domains as they would share the generalised TM as a pattern.</p

From physical marketing to web marketing

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical factors of the Web marketing and argues that the basis for successful e-commerce is the full integration of virtual activities into the company's physical strategy, marketing plan and organisational processes. The 4S elements of the Web marketing mix framework offer the basis for developing and commercialising business to consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of three case studies

The future of the USO - Economic rationale for universal services and implications for a future-oriented USO

Universal service obligations (USO) in the postal sector currently enjoy considerable attention among politicians, practitioners and academics. The primary areas of interest have been the viability, costing and funding of the USO in a completely liberalized market. However, the purpose and the scope of the USO itself have so far not been questioned fundamentally. In this paper we first analyze the possible rationale for USO from an economic point of view. Then, we discuss the impact of converging postal and telecommunications markets on potential alternative means to provide USO in a more efficient way.Universal service, USO, covergence, postal sector

The e-revolution and post-compulsory education: using e-business models to deliver quality education

The best practices of e-business are revolutionising not just technology itself but the whole process through which services are provided; and from which important lessons can be learnt by post-compulsory educational institutions. This book aims to move debates about ICT and higher education beyond a simple focus on e-learning by considering the provision of post-compulsory education as a whole. It considers what we mean by e-business, why e-business approaches are relevant to universities and colleges and the key issues this raises for post-secondary education

STRATEGY, COMPETITION AND DIVERSIFICATION IN EUROPEAN AND MEXICAN BANKING

This article identifies whether top managers in banks’ parent companies are highly involved in the design of strategy and examines how management styles influence (or reflect influences) on diversification decisions within bank markets. Alongside this assessment, the research ranks the main concerns to design strategy in banking within an international setting (including the role of information and telecommunication technologies in the design and implementation of banks’ diversification strategies). Results emerging from triangulating responses suggested that, on balance, top managers in bank markets are predisposed to integrate around purely strategic rather than purely financial targets or than a combination of strategic and financial performance. Management of diversity does not seem to be time invariant with results suggesting that information technology management played a secondary role in the design of bank strategy but at the same time, information technology applications were perceived as an important force to modify competition in bank markets.Banks, competition, IT innovation

webXice: an Infrastructure for Information Commerce on the WWW

Systems for information commerce on the WWW have to support flexible business models if they should be able to cover a wide range of requirements imposed by the different types of information businesses. This leads to non-trivial functional and security requirements both on the provider and consumer side, for which we introduce an architecture and a system implementation, webXice. We focus on the question, how participants with minimal technological requisites, i.e. solely standard Web browsers available, can be technologically enabled to articipate in the information commerce at a system level, while not sacrificing the functionality and security required by an autonomous participant in an information commerce scenario. In particular, we propose an implementation strategy to efficiently support persistent message logging for light-weight clients, that enables clients to collect and manage non-reputiable messages as proofs. We believe that the capability to support minimal system platforms is a necessary precondition for the wide-spread use of any information commerce infrastructure

Business roles and negotiation models for Web service based provision

The emergence of XML as the lingua franca for communication among applications over the Web, the recent advances in service oriented computing and in web service architectures and the applicability of these technologies in the area of eCommerce necessitates the conceptualisation of business roles and negotiation models for web service based provision. According to the web service paradigm it is envisaged that services will be provided to customers based on dynamic web service composition. This places additional requirements to SLA negotiation in comparison to the traditional service provision paradigm where negotiation for service was performed with a single service provider system. This paper addresses the research challenges with regard to SLA negotiation for web service based provision and outlines business roles and a negotiation model for establishing SLAs with multiple web service providers in order to offer combined web service functionality to match user needs

Options for reshaping the railway

In many countries the mismatch between what the railways offer and what the customers want has caused significant economic inefficiency and severe financial strains for the railways and their government owners. The concept of the railway as a monolithic entity is so strong in many countries as to be a roadblock against reshaping the railway. The authors explore four options which can be used to reshape the railways. First is the lines of business option which improves accountability and responsiveness to markets. The second is the competitive access option which introduces intramodal competition in selected markets, while maintaining unitary control over most railway operations. The third is the"wholesaler"option which would accomplish an excellent marketing job, but the actual operation would remain in monolithic hands. Finally there is the"toll rail enterprise"option which comes closest to reflecting a theoretical model of marketing effectiveness, however it would generate potential operating conflicts and higher transaction costs. The authors show that one generalization holds true in all circumstances: a monolithic railway does not function well in a market economy in competition with privately owned, properly regulated competitors - especially trucking. The authors point out that solutions will vary, but the universal objective as an economy becomes more market driven is to make the railway more market sensitive.Railways Transport,Roads&Highways,Environmental Economics&Policies,Banks&Banking Reform,ICT Policy and Strategies

mPower: A component-based development framework for multi-agent systems to support business processes

One of the obstacles preventing the widespread adoption of multi-agent systems in industry is the difficulty of implementing heterogeneous interactions among participating agents via asynchronous messages. This difficulty arises from the need to understand how to combine elements of various content languages, ontologies, and interaction protocols in order to construct meaningful and appropriate messages. In this paper mPower, a component-based layered framework for easing the development of multi-agent systems, is described, and the facility for customising the components for reuse in similar domains is explained. The framework builds on the JADE-LEAP platform, which provides a homogeneous layer over diverse operating systems and hardware devices, and allows ubiquitous deployment of applications built on multi-agent systems both in wired and wireless environments. The use of the framework to develop mPowermobile , a multi-agent system to support mobile workforces, is reported