A Conceptual Framework for Sequential Organizational Technology Adoption with Dynamic Goal and Action Portfolios

This research endeavors to integrate theory from several research streams in order to propose a framework for research into the common situation where organizations make sequential decisions with multiple relevant goals and multiple possible actions where the goals, actions, and decision context display dynamic characteristics in relation to environmental and decision contexts. Goal-driven decision-making for technology adoption decisions has been largely overlooked with a few notable exceptions. Social psychology and consumer-behavior research streams are integrated with traditional technology adoption concepts to yield a holistic framework