A comparative study of target-based evaluation of traditional craft patterns using kansei data

Evaluation for ranking is very useful for users in their decision-making process when they want to select some item(s) from a large number of items using their personal preferences. In this paper, we will focus on the evaluation of Japanese traditional crafts, in which product items are assessed according to the so-called Kansei features by means of the semantic differential method. In particular, two decision analysis based evaluation procedures, which take consumer-specified preferences on kansei features of traditional products into consideration, will be discussed and compared.Knowledge Science, Engineering and Management 4th International Conference, KSEM 2010, Belfast, Northern Ireland, UK, September 1-3, 2010. Proceeding