3,931 research outputs found
DeepFM: A Factorization-Machine based Neural Network for CTR Prediction
Learning sophisticated feature interactions behind user behaviors is critical
in maximizing CTR for recommender systems. Despite great progress, existing
methods seem to have a strong bias towards low- or high-order interactions, or
require expertise feature engineering. In this paper, we show that it is
possible to derive an end-to-end learning model that emphasizes both low- and
high-order feature interactions. The proposed model, DeepFM, combines the power
of factorization machines for recommendation and deep learning for feature
learning in a new neural network architecture. Compared to the latest Wide \&
Deep model from Google, DeepFM has a shared input to its "wide" and "deep"
parts, with no need of feature engineering besides raw features. Comprehensive
experiments are conducted to demonstrate the effectiveness and efficiency of
DeepFM over the existing models for CTR prediction, on both benchmark data and
commercial data
An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy
Etsy is a global marketplace where people across the world connect to make,
buy and sell unique goods. Sellers at Etsy can promote their product listings
via advertising campaigns similar to traditional sponsored search ads.
Click-Through Rate (CTR) prediction is an integral part of online search
advertising systems where it is utilized as an input to auctions which
determine the final ranking of promoted listings to a particular user for each
query. In this paper, we provide a holistic view of Etsy's promoted listings'
CTR prediction system and propose an ensemble learning approach which is based
on historical or behavioral signals for older listings as well as content-based
features for new listings. We obtain representations from texts and images by
utilizing state-of-the-art deep learning techniques and employ multimodal
learning to combine these different signals. We compare the system to
non-trivial baselines on a large-scale real world dataset from Etsy,
demonstrating the effectiveness of the model and strong correlations between
offline experiments and online performance. The paper is also the first
technical overview to this kind of product in e-commerce context
Deep Character-Level Click-Through Rate Prediction for Sponsored Search
Predicting the click-through rate of an advertisement is a critical component
of online advertising platforms. In sponsored search, the click-through rate
estimates the probability that a displayed advertisement is clicked by a user
after she submits a query to the search engine. Commercial search engines
typically rely on machine learning models trained with a large number of
features to make such predictions. This is inevitably requires a lot of
engineering efforts to define, compute, and select the appropriate features. In
this paper, we propose two novel approaches (one working at character level and
the other working at word level) that use deep convolutional neural networks to
predict the click-through rate of a query-advertisement pair. Specially, the
proposed architectures only consider the textual content appearing in a
query-advertisement pair as input, and produce as output a click-through rate
prediction. By comparing the character-level model with the word-level model,
we show that language representation can be learnt from scratch at character
level when trained on enough data. Through extensive experiments using billions
of query-advertisement pairs of a popular commercial search engine, we
demonstrate that both approaches significantly outperform a baseline model
built on well-selected text features and a state-of-the-art word2vec-based
approach. Finally, by combining the predictions of the deep models introduced
in this study with the prediction of the model in production of the same
commercial search engine, we significantly improve the accuracy and the
calibration of the click-through rate prediction of the production system.Comment: SIGIR2017, 10 page
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